Note: The job is a remote job and is open to candidates in USA. WhiteOptics LLC is seeking a Paid Media Marketing Manager to lead the planning, execution, and optimization of digital advertising campaigns that drive awareness and sales growth. The role focuses on generating high-quality leads for Acuity Brands’ lighting solutions, requiring collaboration with sales and marketing teams to enhance campaign performance based on data-driven insights.
Responsibilities
- Develop and execute integrated paid media strategies from concept through launch and optimization
- Manage full-funnel campaigns across: Google (Search, Demand Gen, YouTube)
- Paid social (LinkedIn, Meta, Pinterest)
- Align campaigns to key business priorities, including product launches, vertical markets, and growth initiatives
- Partner cross-functionally to ensure alignment on messaging, targeting, and campaign objectives
- Own day-to-day management and optimization of paid media channels
- Conduct keyword research, audience segmentation, and competitive analysis
- Develop campaign structures, ad groups, and targeting strategies
- Manage and allocate budgets across channels to maximize performance and efficiency
- Drive high-quality leads across key audiences, such as electrical distributors, contractors and ESCOs, lighting designers and specifiers, architects and engineers (A&E firms), enterprise and facility leaders
- Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions
- Contribute to the development of account-based marketing (ABM) capabilities, including targeted campaigns for strategic accounts
- Analyze campaign performance and provide actionable insights to stakeholders
- Monitor and optimize KPIs including, cost per click (CPC), clickthrough rate (CTR), engagement Rate, conversions and pipeline influence
- Execute A/B testing across creative, messaging, landing pages, and targeting strategies
- Use analytics platforms (e.g., Google Analytics) to track performance and attribution, and build reporting dashboards in Looker Studio
- Partner with content and product marketing teams to develop compelling ad creative and messaging
- Contribute to ad copy development and landing page optimization
- Ensure messaging resonates with technical and specification-driven audiences
Skills
- 5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred)
- Proven ability to manage and optimize multi-channel paid campaigns
- Strong analytical skills with a data-driven approach to decision-making
- Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Paid social platforms (Meta, Pinterest)
- Experience managing budgets and optimizing for efficiency and ROI
- Familiarity with analytics and reporting tools (e.g., Google Analytics)
- Strong project management and communication skills
- Experience in lighting, manufacturing, or industrial markets
- Understanding of AEC (Architecture, Engineering, Construction) audiences and specification sales processes
- Experience with Dun & Bradstreet Visitor Intelligence
- Familiarity with ABM platforms (e.g., Demandbase, 6sense)
Company Overview