Note: The job is a remote job and is open to candidates in USA. ISACA is a global professional association focused on digital trust fields, and they are seeking a Paid Media Specialist I to manage and optimize digital advertising campaigns. The role involves executing paid media strategies, collaborating with marketing teams, and driving customer acquisition while maximizing return on ad spend.
Responsibilities
- Manage and execute paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, YouTube, etc.), ensuring they align with business goals and KPIs
- Set up, monitor, and optimize campaigns, including targeting, bidding, ad copy, creatives, and landing pages to drive conversions and maximize ROI
- Conduct keyword research and competitive analysis to refine targeting strategies and optimize paid search campaigns
- Create, manage, and optimize social media advertising campaigns, ensuring ad copy, creatives, and targeting are aligned with marketing objectives
- Regularly monitor and analyze campaign performance data (e.g., impressions, clicks, CTR, CPC, CPA, ROAS) to identify trends, areas for improvement, and opportunities for scaling
- Continuously optimize campaigns by adjusting bids, refining targeting, and conducting A/B tests on ad creatives, copy, and landing pages
- Perform detailed analysis of ad performance and conversion data, using insights to inform strategies and improve results over time
- Stay up to date on best practices, new features, and changes in paid media platforms to ensure campaigns are always optimized and utilizing the latest tools
- Help manage paid media budgets and ensure optimal allocation across campaigns, channels, and platforms
- Monitor campaign budgets to ensure they are aligned with performance goals and ensure cost-effective management of ad spend
- Work with the team to forecast and set paid media campaign budgets based on campaign goals, historical performance, and expected outcomes
- Use data analysis and performance metrics to refine and improve campaign strategies, ensuring alignment with overall marketing objectives. highlighting key metrics, trends, and actionable recommendations
- Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns
- Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages that are optimized for conversions and aligned with overall brand messaging
- Work closely with other marketing team members to align paid media strategies with broader marketing campaigns, ensuring consistency across all touchpoints
- Coordinate with the data and analytics team to implement UTM tracking and ensure the accuracy of data collection for performance reporting
Skills
- Marketing, Business, Communications, or related field (or equivalent work experience)
- 1-3 years
- Experience with campaign management tools (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
- Proficiency in setting up and optimizing paid search and social media advertising campaigns
- Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaign performance
- Experience with A/B testing, ad copy optimization, and conversion rate optimization (CRO)
- Ability to manage and prioritize multiple campaigns, deadlines, and projects simultaneously
- Excellent attention to detail, ensuring campaigns are executed with high accuracy and efficiency
- Strong communication skills, with the ability to present campaign results, trends, and insights to stakeholders
- Up-to-date with the latest trends and best practices in digital advertising, paid search, and social media marketing
- Self-motivated and results-driven with a focus on continuous improvement and optimization
- Creative problem solver who can develop innovative solutions to drive campaign success
- Team player who thrives in a collaborative environment and is eager to contribute to team growth and success
- Strong understanding of customer segmentation, targeting, and customer journey mapping
- Marketing, Business, Communications, or related field (or equivalent work experience)
- 3+ years
- Experience with programmatic ad buying, ABM platforms, Google Analytics 4, budget tracking
- Strong knowledge of digital marketing concepts such as PPC, social media advertising, and remarketing/retargeting
- Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking
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