Note: The job is a remote job and is open to candidates in USA. CHIROBASIX is a marketing agency focused on providing high-quality digital marketing services to Chiropractic offices. They are currently looking for a Paid Social Media Strategist who will manage ongoing paid advertising campaigns and organic social calendars for clients to drive leads.
Responsibilities
- Campaign creation
- Audience building/custom audiences/lookalike audiences
- Pixel and event tracking
- Conversion optimization & A/B testing
- Deep understanding of the Facebook ads algorithm
- Performance management
- Writing ad copy
- Lead tracking & reporting
- Social platform integrations
- Lead follow-up and nurturing automations
Skills
- Experience with running paid social media campaigns on Facebook/Instagram (and TikTok) utilizing the Meta Business Suite
- Campaign creation
- Audience building/custom audiences/lookalike audiences
- Pixel and event tracking
- Conversion optimization & A/B testing
- Deep understanding of the Facebook ads algorithm
- Performance management
- Writing ad copy
- Lead tracking & reporting
- Social platform integrations
- Lead follow-up and nurturing automations
- AI Tools for content creation - ElevenLabs, ChatGPT, Claude, Gemini, etc
- Simple video editing tools
- Graphic Design - Simple image editing/cropping. Creating basic graphics for ads in tools like Canva
- Automation Software - Zapier, Make.com
- Project Management Tools - Great documentation skills. Familiarity with tools like: ClickUp, Asana, Monday.com, Slack, etc
- Google Suite - Gmail / Google Docs / Google Drive / Google Calendar
- Google Analytics / Tag Manager - Understanding how to get basic performance metrics from analytics. How to set up and track conversion events
- Staying on top of the latest social media trends to help provide direction for image and video creative
- Excellent communication skills, both written and spoken (English)
- Close attention to detail
- Great people skills. Comfortable conducting business conversations via phone and web meetings on a daily basis
- Outstanding follow-up and follow-through
- Strong project management skills
- Effective time management and personal accountability
- Eager to learn
- Self-starter and can work independently
- Problem-solving skills
- Paid Facebook/Instagram Ads: 2 years
Benefits
- 2 weeks of paid vacation
Company Overview