Note: The job is a remote job and is open to candidates in USA. Appian is a process automation technology company dedicated to transforming and scaling their Product Marketing and Solutions Marketing organization. They are seeking a Principal GTM Media Strategist to define and execute a comprehensive media strategy while also being hands-on in the production of high-impact digital assets.
Responsibilities
- Design and execute scalable operating models for video, interactive content, and high-impact digital assets, including interactive guides, calculators, comparison tools, and buyer enablement materials
- Define and deploy AI-native creative workflows that enable the broader Product Marketing and Solutions Marketing teams to create interactive assets more efficiently while maintaining strong brand governance
- Serve as an internal expert on AI-enabled creative delivery, digital asset trends, innovative layouts, and modern content production practices
- Directly build, edit, and produce high-quality multimedia deliverables, including videos, motion graphics, advanced digital layouts, and interactive content
- Align the multimedia asset roadmap to the end-to-end buyer journey across web, digital campaigns, sales enablement, and field activation
- Build and manage a scalable external network of digital architects, production partners, and creative specialists to support faster execution and reduce delivery bottlenecks
- Ensure localized, self-served, and AI-generated assets align with Appian’s brand standards, product portfolio messaging, and quality expectations
- Act as a hands-on mentor and central advisor across the Product Marketing and Solutions Marketing teams, helping elevate design, multimedia, and interactive content capabilities
- Partner with Product, Marketing, and Sales leadership to translate complex technical portfolios into cohesive visual narratives that support demand generation and sales velocity
- Establish repeatable creative systems, templates, standards, and workflows that make it easier for teams to create consistent, high-impact GTM assets at scale
- Balance speed, creativity, accuracy, and brand integrity across AI-assisted asset production and traditional creative workflows
Skills
- 10–15+ years of senior-level experience across product marketing, content strategy, brand building, creative strategy, digital media, or GTM operational leadership within B2B technology
- Expert hands-on proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop
- Strong experience with modern digital layout, UI, and interactive content platforms
- Practical experience operationalizing generative AI tools, prompt engineering, and automated asset creation workflows for marketing teams
- Proven ability to build scalable design systems, creative operating models, or content production frameworks
- Strong understanding of how to translate complex technical products into simple, compelling visual narratives
- Demonstrated ability to operate as both a strategic advisor and hands-on producer, moving from executive alignment to detailed asset execution
- Strong cross-functional leadership skills, with experience partnering across Product, Marketing, Sales, Enablement, and Creative teams
- Excellent written, verbal, visual, and presentation skills
- Bachelor's degree in Marketing, Design, Communications, a related technical field, or equivalent practical experience
- Experience creating interactive content for enterprise software, SaaS, AI, automation, cloud, or digital transformation audiences
- Experience supporting Product Marketing or Solutions Marketing organizations
- Experience building AI-enabled creative systems, content engines, design templates, or self-service asset creation workflows
- Strong background in video production, motion graphics, digital storytelling, and buyer journey content strategy
- Experience managing external creative vendors, freelance production networks, or distributed design resources
- Experience developing GTM assets for Sales, Field Marketing, Demand Generation, and Executive audiences
- Ability to balance creative ambition with brand consistency, operational discipline, and measurable business impact
Benefits
- A 401(k) plan with company match
- Flexible time off
- Paid parental leave
- Medical, dental, and vision plans
- Life insurance
- Disability insurance
- Wellness programs
- Flexible spending accounts
- Health savings account contributions
- An employee referral bonus program
- Learning and development resources
- Certain positions may be eligible for equity awards
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training
- Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education
- Community: We’ll immerse you into our community rooted in respect starting on day one
- Appian fosters inclusivity through our 8 employee-led affinity groups
- These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company
- Employee Assistance Program (EAP) with free mental health support
- Employee Stock Purchase Program (ESPP)
- A retirement/pension plan
- Wellness dollars
- Tuition reimbursement
- Family-forming benefits
- Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to
Company Overview
Company H1B Sponsorship