Note: The job is a remote job and is open to candidates in USA. E.L.F. Beauty is a leading cosmetics company committed to clean and cruelty-free beauty. They are seeking a Product Manager for Marketing Technology to own the strategy and execution of their marketing technology ecosystem, focusing on customer data and engagement platforms.
Responsibilities
- Define and execute a multi-quarter product roadmap across the MarTech stack
- Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration
- Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities
- Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem
- Maintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platforms
- Architect identity resolution and profile management strategies to support a unified customer view across channels and touchpoints
- Partner with Data team to define event streaming standards, schema governance, and data quality
- Ensure all customer data integrations are compliant with privacy regulations (GDPR, CCPA, CAN-SPAM) and internal consent policies
- Translate marketing and business strategy into specific platform capabilities — enabling personalization, audience activation, lifecycle messaging, and paid media targeting
- Define audience segmentation models and work with data and engineering teams to operationalize them within the CDP
- Enable real-time and batch data activation to downstream channels: email, SMS, push, paid social, programmatic display, and onsite personalization
- Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across all channels
- Act as the primary liaison between the Digital team and Engineering, Data, Commerce, Product, and Integrated Marketing stakeholders
- Translate complex technical concepts clearly for non-technical marketing and business audiences — and vice versa
- Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations
- Align platform priorities with the broader digital product strategy and commerce roadmap
Skills
- 3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructure
- Hands-on, working knowledge of CDP platforms
- Demonstrated experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)
- Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, and real-time profile unification
- Strong grasp of API integrations, data pipelines, and system architecture — able to work fluently with engineering on technical design
- Experience defining and managing data schemas, event taxonomies, and data mapping documentation
- Proven track record of shipping complex, cross-functional platform products in an agile environment
Benefits
- Bonus eligibility (200% of target over the last seven fiscal years)
- Equity
- Flexible time off
- Year-round half-day Fridays
- A hybrid 3 day in office, 2 day at home work environment
- Medical, dental, and vision insurance
- A retirement savings plan
- Gender neutral parental leave
- Unlimited paid time off
Company Overview