Note: The job is a remote job and is open to candidates in USA. Ren is a company focused on innovative product marketing solutions, and they are seeking a Product Marketing Manager for their Enterprise Partner Marketing team. This role involves supporting advisor-facing marketing initiatives, collaborating with various teams to enhance partner growth and advisor engagement, and leveraging AI to optimize marketing strategies.
Responsibilities
- Support advisor-facing enablement and marketing strategies for enterprise partner programs
- Contribute to the development of partner-specific campaigns, collateral, presentations, and engagement frameworks
- Support growth initiatives tied to enterprise relationships, identifying opportunities to expand advisor adoption and platform usage
- Execute campaigns and programs that increase advisor engagement, adoption, and retention
- Tailor positioning, messaging, and experiences to align with enterprise partner workflows, segmentation, and advisor models
- Support advisor education initiatives in partnership with Product Marketing and Enablement teams
- Track campaign performance and contribute to measurement and optimization efforts based on performance insights
- Act as a strategic marketing partner to Enterprise Relationship Managers
- Lead support for high-priority partner initiatives, presentations, and growth opportunities
- Translate product launches, platform enhancements, and operational changes into clear, actionable partner communications
- Partner with Product, Operations, Launch PMMs, and Relationship teams to deliver initiatives
- Ensure enterprise feedback loops into product marketing and broader strategy
- Support cross-functional initiatives focused on improving advisor experience, onboarding, and engagement
- Synthesize feedback from enterprise partners and advisor interactions
- Identify patterns, friction points, and engagement opportunities
- Refine messaging and activation strategies based on field insights
- Leverage AI to enhance the effectiveness and scalability of enterprise marketing and enablement initiatives
- Use AI-driven insights to identify advisor engagement patterns, segmentation opportunities, and growth signals
- Apply personalization strategies across partner communications and campaigns
Skills
- Bachelor's degree in Marketing, Business, or related field
- 3-5 years of experience in product marketing, partner marketing, or B2B marketing
- Experience supporting enterprise partner or institutional marketing initiatives
- Strong written and verbal communication skills, with the ability to influence senior stakeholders and adapt messaging to diverse audiences
- Proven ability to translate complex products, platforms, and concepts into clear, compelling narratives and scalable programs
- Experience collaborating on cross-functional initiatives across Product, Sales, Relationship Management, and Operations
- Strong analytical and strategic thinking skills, with experience using data to inform decisions and optimize performance
- Experience defining and measuring campaign effectiveness, advisor engagement, and adoption metrics
- MBA a plus
- Financial services or wealth management preferred
- Exposure to AI tools and marketing technologies preferred
Company Overview