Note: The job is a remote job and is open to candidates in USA. The Jackson Laboratory is an independent, nonprofit biomedical research institution, and they are seeking a Product Marketing Manager to develop and execute global marketing strategies for revenue growth. This role involves managing marketing campaigns, developing scientific content, and ensuring successful product launches.
Responsibilities
- Development of marketing strategy, channel execution plan and tactics per channel for a marketing campaign(s)
- Development of compelling, scientifically sound scientific content and messaging for campaigns and across all marketing channels, web, email, social, 3rd party and paid advertising, and conferences
- Will contribute to discussion and decision for budget and spending associated with marketing activities.
- Leads marketing tasks related to new product introduction processes, ensuring product & service launch success
- Develop and report out on key performance metrics for campaign performance per marketing activities.
- Own strategy and attend key events & conferences for assigned campaigns and portfolio
Skills
- Bachelor's degree in Life Sciences, marketing, communications, management or business or 5+ years of relevant marketing experience
- Strong knowledge of immunology either through educational or business experience
- 5+ years of experience in marketing experience, working in Product Management, marketing, or other marketing related positions
- Proven track record of developing and executing successful marketing strategies
- Excellent communication and interpersonal skills
- Proficiency in digital marketing tools and platforms
- Analytical mindset with the ability to interpret data and make informed decisions
- Creative thinker with a passion for innovation and continuous improvement
- Master's degree preferred
- 5 years of experience in campaign management working within cross-functional teams environment and managing cross-platform projects and programs is a plus
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