Note: The job is a remote job and is open to candidates in USA. Avalere Health is dedicated to ensuring every patient is identified, treated, supported, and cared for. As a Senior Director in Brand Strategy for Access Marketing, you will lead strategy partnerships with clients and support the growth of the internal strategy team, focusing on maximizing brand value and developing innovative marketing solutions.
Responsibilities
- Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value
- Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
- Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities
- Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
- Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance
- Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients
- Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends
- Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency
- Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team
- Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate
- Support SVP, Access Strategy in market access thought leadership activities by: Staying ahead and informed of the leading market access platforms, trends, and innovations for market access customers, including but not limited to payers, health systems, employers, and others
- Keeping pulse on key access trends, drafting expert pieces/POVs, contributing to podcasts/webinars, and leveraging thought leadership into attracting new Access Marketing clients
- Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization, including establishing a productive, coordinated, and seamless partnership with other strategy counterparts
- Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy, including ensuring that access strategy aligns to broader business objectives and audience needs
- Build and grow an external network of strategic partners for collaboration and consultation as needed
- Supervise direct reports (if applicable) including managing performance and progressive growth
- Mentor, coach, and counsel strategy team members to facilitate their growth and development
- Be flexible with travel up to 20-30% of time as needed
Skills
- Bachelor's degree required
- 7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required
- Market access agency and/or industry experience required
- Advanced understanding of market access marketing, strategies, and trends
- Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions
- Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics
- Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy
- Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative
- Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader
- Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo
- Crisp and persuasive communications skills, both written and verbal
- Comfortable with public speaking and demonstrates strong presentation skills
- Ability to use AI platforms to enhance, but not replace, brand strategic needs
- Competent in software specific to client/agency processes, including Microsoft Word, Excel, and PowerPoint
- Thrives in a fast-paced, entrepreneurial, and cross-discipline environment as a working strategy team member with a proactive mindset
- Ability to inspire collaboration and lead conversations across multiple stakeholders (both internal and external)
- Creative and constructive problem solver who can work both independently and within a team environment
- Good listener who can quickly interpret data, ask thoughtful questions, and provide a strategic point-of-view
- Quick learner with a natural drive and curiosity for continual learning
- Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work
- Proven track record in inspiring teams as well as upholding the organization's culture with integrity
- Exceptional and reliable organizational skills
- Graduate degree preferred (e.g., PharmD, PhD, MPH, etc.)
- Management experience a plus
Benefits
- 401K plan with an employer match contribution up to 4% (immediately vested)
- Life insurance
- Disability coverage
- Medical, dental, and vision plans for peace of mind
- Flexible working arrangements, including hybrid and remote work
- Option to work from anywhere across the globe two weeks each year
- 20 vacation days plus one personal well-being day
- Recognise 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finish in June, July, and August
- Access free counselling through our employee assistance program and personalized health support
- Enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey
- Continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business
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