Note: The job is a remote job and is open to candidates in USA. Empire State University invites applications for the position of Senior Director of Admissions and Enrollment Operations within the Office of Enrollment Management. The Senior Director provides strategic leadership for admissions and enrollment functions, overseeing operations and counseling across programs, while ensuring compliance and enhancing student success.
Responsibilities
- Provide vision and leadership for the admissions and enrollment operation
- Develop and execute enrollment strategies aligned with institutional goals
- Own enrollment funnel performance, including conversion, yield, and time-to-enroll
- Balance growth, compliance, operational efficiency, and student experience
- Lead the admissions operations to ensure effective processing, compliance, CRM ownership, and communications infrastructure
- Ensure admissions workflows are scalable, compliant, and continuously assessed and improving
- Oversee funnel reporting, analytics, and data-informed decision-making
- Ensure audit readiness and regulatory alignment across admissions processes
- Lead the Director of Admissions Counselors to drive consistent counselor performance and high-quality student engagement
- Ensure counselors are effectively supported by systems, training, and clear priorities
- Establish performance expectations and accountability for enrollment outcomes
- Promote ethical, student-centered recruitment practices
- Monitor enrollment metrics across programs and modalities
- Identify trends, risks, and opportunities within the enrollment funnel
- Use data and insights to drive improvements in process, outreach, and conversion
- Report enrollment performance updates to vice president
- Partner with marketing on lead generation, inquiry quality, and messaging alignment
- Collaborate with financial aid, advising, registrar, IT, and compliance teams
- Ensure smooth handoffs from admissions to student support functions
- Serve as a key stakeholder in enrollment-related initiatives and system enhancements
- Build and maintain a high-performing admissions leadership team
- Foster a culture of accountability, collaboration, and continuous improvement
- Coach and develop direct reports and emerging leaders
- Promote equity, access, and student success through enrollment practices
Skills
- Bachelor's degree from an accredited institution
- A minimum of seven (7) years of progressive experience in admissions and enrollment management leadership
- Demonstrated experience leading both operational and student-facing teams
- Strong understanding of admissions compliance and regulatory environments
- Experience managing enrollment funnels, CRMs, and performance metrics
- Experience scaling enrollment operations or leading organizational change
- Master's degree
- Experience in online, adult, or nontraditional higher education environments
- Strong analytical, communication, and leadership skills
- Ability to balance strategy with hands-on execution
Benefits
- NYS health insurance
- Free dental and vision
- Competitive retirement options
- Generous vacation, sick and holiday accruals
- A strong emphasis on work-life balance
- Professional-development activities for professionals and support staff
- This position is eligible for remote work
- Reasonable accommodations for applicants with disabilities, veterans, or wounded warriors where appropriate
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