Note: The job is a remote job and is open to candidates in USA. Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. The Senior Events Marketing Manager will design and execute a comprehensive event roadmap for the Americas, focusing on lead generation and executive engagement while managing the full event lifecycle and collaborating with various teams to ensure successful event execution.
Responsibilities
- Lead Regional Strategy: Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement
- Drive Sales Enablement: Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline
- Own End-to-End Execution: Manage the full event lifecycle—from site selection and contract negotiation to on-site staff management and post-event follow-up—with an "on-time, on-strategy, on-budget" mentality
- Integrate Demand Generation: Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies
- Scale with "Event in a Box": Own the localization and deployment of the Snyk "event in a box" framework, enabling field teams to execute high-quality, independent activations at scale
- Collaborate with Partners: Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives
- Manage Performance: Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence
Skills
- 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry
- A proven track record of managing diverse events across North America and LATAM, including proprietary and large-scale trade shows
- Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot
- Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts) without breaking a sweat
- Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels
- Ability to travel up to 30% within the region to ensure on-site success
- Proficiency in Spanish or Portuguese to better support our LATAM market is a major plus
- You love diving into Looker dashboards to find the 'why' behind event performance
- We take our mission seriously, but not ourselves—bringing a positive, collaborative energy to the team is essential
- You know how to build presentations and experiences that capture attention and keep people talking
Benefits
- Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
Company Overview