Note: The job is a remote job and is open to candidates in USA. Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. The Senior Manager, B2B Marketing will support Springboard’s B2B sales and partnership efforts, focusing on driving pipeline and revenue growth through strategic marketing initiatives.
Responsibilities
- Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors
- Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing 'post-event' nurture tracks
- Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals
- Partner with Sales/BD to launch targeted campaigns for 'must-win' accounts, using personalized content and multi-channel touches to break into senior-level committees
- Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development
- Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers
- Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response
Skills
- 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals
- A fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself
- Hands-on experience designing and launching account-based marketing or b2b marketing programs from scratch
- Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers
- Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections
- Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output
- An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just 'likes'), and pivot based on market signals
- Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle
- Experience within healthcare and workforce development is a significant advantage
Company Overview