Note: The job is a remote job and is open to candidates in USA. Wpromote is a leading digital marketing agency that is seeking a strategic, data-driven Senior Manager, Lifecycle Marketing to manage and grow lifecycle marketing programs for a portfolio of clients. The role involves developing and optimizing customer journey strategies, managing client communications, and leveraging data to enhance customer engagement and retention across various marketing channels.
Responsibilities
- Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients
- Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation
- Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices
- Leading regular reporting, campaign reviews, and performance discussions with clients
- Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing
- Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels
- Building scalable segmentation, personalization, and automation strategies
- Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more
- Supporting clients in expanding and optimizing their lifecycle marketing and automation programs
- Ensuring best practices in deliverability, compliance, consent management, and data governance
- Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence
- Monitoring campaign performance and identifying optimization opportunities
- Creating recurring reports and presenting key insights and recommendations to clients
- Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue
- Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR
- Leveraging AI capabilities to streamline processes and develop new strategic ideas
- Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic)
- Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement
Skills
- 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc
- Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey
- Strong understanding of customer segmentation, personalization, retention, and loyalty strategies
- Excellent verbal and written communication skills with a proactive mindset
- Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth
- Experience managing client relationships and presenting campaign performance and recommendations
- Experience with web analytics (GA4, etc) and setting up UTM tracking
- Ability to hit the ground running and pick up new skills
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Company Overview