Note: The job is a remote job and is open to candidates in USA. Arrowhead Programs is a company built on meritocracy, seeking a Senior Marketing Manager / Marketing Strategist to lead marketing strategy for its specialty insurance offerings. The role involves designing and executing marketing campaigns, managing broker segmentation, and developing compelling content for a sophisticated audience.
Responsibilities
- Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates
- Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement
- Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides
- Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials
- Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags
- Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners
- Identify gaps in partner data and build processes to keep records current
Skills
- 8+ years of experience in marketing, content, or communications; writing samples required
- Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency
- Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management
- Ability to read marketing performance data and draw actionable conclusions
- Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite
- Experience building insurance broker or agent-facing sales enablement content
Benefits
- Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
- Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
Company Overview