Note: The job is a remote job and is open to candidates in USA. Enovis Corporation is an innovation-driven medical technology growth company focused on developing solutions that improve patient outcomes. The Senior Marketing Product Manager for Biologics will lead marketing strategies for the Foot and Ankle Biologics portfolio, driving growth through customer-centric initiatives and collaboration with internal teams.
Responsibilities
- Lead downstream strategy development and execution for the Foot and Ankle Biologics portfolio
- Develop targeting, positioning, claims, messaging, and sales tools
- Lead commercial launch strategy, tactics, and execution
- Develop and execute pricing strategies
- Know marketing communication channels and how to effectively utilize them
- Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
- Develop deep clinical and technical knowledge for assigned product lines
- Develop and communicate objectives for clinical studies and testing to support claims and messaging
- Present frequently to senior leadership team
- Develop, maintain, and lead the long-term Foot and Ankle Biologics portfolio strategy
- Manage the full product lifecycle, from opportunity identification and strategic partnerships to launch execution and lifecycle management
- Own the voice of the customer (VOC) process to identify unmet clinical and market needs
- Identify business development opportunities and lead integration activities
- Present portfolio strategies, business cases, and project updates to senior leadership
- Partner with R&D, clinical, regulatory, quality, and operations teams throughout the new product introduction process
- Drive stage-gate activities, while partnering with PMO to garner cross-functional support
- Partner with medical education to create events and agendas
- Lead surgeon training for assigned product lines
- Present product features, benefits, and surgical techniques to surgeon customers
- Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
- Develop and track KPIs
- Work closely with demand planning to develop forecasts for assigned product lines
- Support the field inventory team to optimize inventory usage
- Work closely with sales training / sales enablement to set training strategy for the product or portfolio
- Provide responsive sales support
- Communicate frequently with top sellers to understand needs and opportunities
- Partner with distributors to identify targets and assist in selling activities
Skills
- Bachelor's degree
- 4+ years of Orthopedic Biologics marketing or sales experience
- Ability to travel up to 50% of the time
- Proven ability to manage multiple complex projects in a fast-paced, high-growth environment
- Strong analytical and problem-solving skills
- Demonstrated success in cross-functional collaboration
- Excellent presentation and interpersonal communication skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.)
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Spending and Savings Accounts
- 401(k) Plan
- Vacation, Sick Leave, and Holidays
- Income Protection Plans
- Discounted Insurance Rates
- Legal Services
Company Overview