Note: The job is a remote job and is open to candidates in USA. Brightside Health delivers life-changing virtual mental healthcare to everyone who needs it. They are seeking a creative and analytical Senior Performance Marketing Manager to own performance marketing strategy for a new service line, focusing on Meta growth channels and optimizing customer acquisition.
Responsibilities
- Develop and execute the entire performance marketing vision, strategy, roadmap, and initiatives for Meta
- Execute and iterate on effective performance marketing across Meta
- Analyze and report on campaign and creative performance across Meta
- Develop robust A/B and multivariate testing programs to optimize advertising tactics, copy, content, and landing page performance
- Support effective attribution, market match testing, and more to ensure data accuracy
- Maintain strong knowledge of our target customer, healthcare, digital marketing, and competitive trends
- Collaborate to optimize landing page and funnel performance for leads sourced from Meta
Skills
- 4-6 years of experience owning Meta performance growth strategies and tactics, including ad calendars, running large paid social accounts across campaign planning, execution, management, and optimization
- Demonstrated expertise in deriving actionable insights and visualizing data using platforms such as Tableau and Amplitude
- Strong quantitative and analytical skills; able to use data to optimize day-to-day performance
- Refined understanding of A/B test practices; ability to connect product data and marketing data
- Advanced Meta tooling experience
- Experience with writing SQL (BigQuery) queries to manipulate existing data or create custom views for independently exploring data
- Experience executing marketing initiatives in healthcare or a similarly regulated industry
- Experience with building affiliate or influencer relationships
- Experience optimizing a multistep funnel (e.g., Lead > Qualified Lead > Sale)
Benefits
- Stock options so you have equity
- Fully paid for comprehensive health care (medical, dental, vision)
- Pet Insurance
- Life Insurance & Short / Long Term Disability
- 401k Plan
- Unlimited PTO and sick leave
- Parental Leave
- Work remotely with flexible hours
- Additional memberships and perks
Company Overview