Note: The job is a remote job and is open to candidates in USA. Luma Health is a company dedicated to improving healthcare access and delivery. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy and execution for their products, collaborating cross-functionally to enhance market presence and drive engagement with health systems and clinics.
Responsibilities
- Foster alignment across sales, product, engineering, and marketing functions to develop messaging frameworks that support value drivers and customer stories
- Support the launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan
- Partner with the Product Team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey
- Strive to be an expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions
- Support the development of a 'voice of customer' playbook and leverage it to inform messaging and product education
- Contribute to the development and delivery of speaking engagements that evangelize our products and offerings across our target markets
- Partner with Sales and CS enablement to build the content and tools that move deals forward: pitch decks, demo narratives, ROI models, case studies, solution briefs, and objection-handling resources
- Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned
Skills
- 6+ years of experience in product marketing for B2B organizations
- Demonstrated ownership of multiple successful product launches that exceeded pipeline, adoption, or revenue targets
- Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals
- Experience creating compelling corporate messaging
- Passion and curiosity about the customer and developing value-driven messaging and content
- Experience collaborating effectively with product, sales, and customer success to achieve results
- Excellent communication, presentation and interpersonal skills
- Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations
- Proven ability to influence without authority across product, sales, customer success, and executive stakeholders in a fast-paced, high-growth environment
- Experience managing and researching product positioning and competitive analysis
- Organized, detail-oriented, and motivated team player with a positive attitude
- Ability to work in a fast-paced team environment
- Bachelor's degree required
- SaaS and/or healthcare experience preferred
- MBA or equivalent advanced experience a plus
Benefits
- Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
- Work Life Balance
- Flexible Time Off
- Wellness Programs
- Discounted Perks
- 401(k) and Company Equity
Company Overview
Company H1B Sponsorship