Note: The job is a remote job and is open to candidates in USA. Billtrust is a leader in B2B accounts receivable workflow and payment software, providing AI-powered solutions to enhance customer satisfaction. The Senior Product Marketing Manager will develop and execute go-to-market strategies, collaborate with cross-functional teams, and drive measurable outcomes in product adoption and market positioning.
Responsibilities
- Lead the development of clear, compelling, and differentiated product messaging, positioning, and proof points grounded in deep customer, vertical, and global market insights—setting the standard for the broader marketing team
- Serve as the organization’s foremost subject matter expert (SME) on Billtrust’s value propositions, core capabilities, competitive landscape, and target buyer personas, translating complex insights into actionable marketing strategy
- Architect and execute comprehensive marketing plans that accelerate market awareness, customer engagement, and product adoption across key segments and verticals
- Own the end-to-end execution of GTM initiatives for major product launches and updates, orchestrating alignment across the customer lifecycle in close partnership with Revenue Marketing and Product Management
- Drive Billtrust’s thought leadership strategy, producing high-impact content across multiple formats—including webinars, whitepapers, website, video series, and event programming—to build brand authority and market presence
- Define and lead the sales enablement strategy by developing and maintaining a best-in-class suite of sales tools (pitch decks, solution guides, competitive battlecards, FAQs, ROI calculators) that accelerate the sales cycle and communicate the vision and value of Billtrust products
- Synthesize market, competitive, and customer insights to proactively influence the product roadmap, ensuring a consistent and compelling customer experience in close collaboration with Product Management
- Mentor and provide strategic guidance to junior product marketing team members, fostering skill development and elevating overall team output
- Identify emerging market opportunities and potential risks, leveraging an agile approach to rapidly adapt GTM strategies in response to evolving industry trends and competitive dynamics
- Drive cross-functional collaboration with Sales, Product, Finance, and other internal stakeholders to ensure aligned go-to-market execution and a seamless customer experience
Skills
- 6–9 years of experience in B2B product marketing in SaaS, with required background in fintech, payments, or accounts receivable software
- Proven track record of independently owning and executing full-cycle GTM strategies for complex B2B products, with measurable impact on pipeline and revenue
- Exceptional communicator—able to translate intricate product capabilities into compelling narratives for diverse audiences including C-suite, sales teams, and customers
- Demonstrated ability to work cross-functionally and influence without authority across Sales, Product, and Marketing stakeholders
- Strong analytical mindset with the ability to synthesize market, competitive, and customer data into strategic recommendations
- Demonstrated proficiency with AI tools as a core part of day-to-day PMM workflows, including hands-on experience with Claude or comparable LLMs for research synthesis, content development, and strategic analysis
- Experience mentoring junior marketers and elevating team performance
- Experience documenting, standardizing, and scaling product marketing methodologies and playbooks across a growing team
- MBA preferred
Benefits
- Comprehensive health coverage
- Competitive retirement
- Generous PTO and parental leave
- Flexible work options
- Meaningful investment in your professional development
- Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses.
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