Note: The job is a remote job and is open to candidates in USA. Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. They are seeking a Senior Social Media Manager to oversee the organic social and influencer programs, driving strategies to reach target audiences and foster community engagement.
Responsibilities
- Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens)
- Build and implement holistic annual influencer strategy
- Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), driving fresh ideas and tests that help Greenlight grow
- Lead external social and influencer agency partners as primary point-of-contact
- Manage social sweepstakes and giveaways in an effort to expand channel reach. Work with internal partners to get things done
- Partner with the Growth team to source content for paid social ads and boost organic social content
- Identify emerging social opportunities to keep Greenlight ahead of trends; make strategic recommendations on engaging content ideas to drive growth
- Lead UGC content creation program for organic and paid programs; develop influencer/creator briefs, approve cast and content
- Contribute to product marketing and brand campaigns, working cross-functionally with stakeholders in product marketing, CRM, brand, creative, growth, and partnerships for upcoming launches and programs
- Strengthen Customer Service communications to ensure Greenlight is providing stellar customer service across all social media channels
- Oversee social reporting and analytics; share learnings and continuously optimize
Skills
- 7+ years of experience in social strategy, influencer programs, and digital content development with clear case studies of programs that have improved reach
- In-depth knowledge of social platforms and algorithms that affect day-to-day publishing along with demonstrated proficiency in executing successful organic social and influencer programs
- Proficiency in producing shareable and engaging social-first content, both graphics and video
- Experience managing external agencies is a plus
- Experience with consumer tech brands and speaking to an audience of parents is a plus
- Strong leadership skills, with experience mentoring junior talent is a plus
Benefits
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
- Discretionary performance bonus
- Equity rewards
Company Overview