Note: The job is a remote job and is open to candidates in USA. TruFit Athletic Clubs is a growing fitness organization that values integrity, service, and passion. The Senior Vice President of Marketing will lead the overall marketing strategy with a focus on lead generation, brand awareness, and digital marketing to drive new member acquisition and improve member retention.
Responsibilities
- Build, lead, and develop a high-performing marketing team focused on execution, creativity, and results
- Establish clear KPIs and accountability measures across all marketing functions
- Collaborate cross-functionally across all departments and executive leadership teams to support company initiatives
- Lead marketing efforts for new club openings, pre-sale campaigns, and market expansion strategies
- Manage annual marketing budgets and vendor relationships while ensuring cost-effective execution
- Stay current on industry trends, consumer behavior, competitive positioning, and emerging marketing technologies
- Develop and execute marketing strategies to increase membership leads, guest traffic, and overall club revenue
- Drive lead generation initiatives across digital, social, paid media, referral, and grassroots channels
- Partner closely with operations and sales leadership to improve lead conversion and overall marketing ROI
- Build and optimize marketing funnels that increase prospect engagement from awareness to membership conversion
- Analyze campaign performance, lead quality, conversion metrics, CAC (Customer Acquisition Cost), and ROI to drive continuous improvement
- Develop strategies to increase revenue from personal training, group fitness, and ancillary services
- Oversee paid media strategies including Meta Ads, Google Ads, SEO/SEM, geofencing, streaming, and retargeting campaigns
- Manage website optimization, landing pages, digital user experience, and online lead capture performance
- Partner with vendors and internal teams to improve automation, CRM marketing, text campaigns, and email marketing initiatives
- Ensure digital campaigns align with club openings, promotions, seasonal initiatives, and operational goals
- Lead the company’s social media strategy across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels
- Build a strong, recognizable, and engaging brand presence that drives both community engagement and business growth
- Oversee content strategy including video, photography, influencer partnerships, member success stories, fitness education, and culture-focused content
- Ensure consistent brand voice, messaging, and visual identity across all platforms and campaigns
- Monitor trends, platform analytics, and audience engagement to maximize reach and performance
- Develop strategies to position the company as a leader in the fitness industry and in local communities
Skills
- 10+ years of progressive marketing leadership experience, preferably within the fitness, retail, hospitality, or multi-unit consumer industry
- Proven success driving lead generation and measurable business growth through digital and social marketing strategies
- Strong understanding of paid media, CRM marketing, SEO/SEM, analytics, and social media growth strategies
- Demonstrated ability to build and scale social media presence and engagement
- Strong analytical mindset with the ability to interpret data and make business-driven decisions
- Exceptional leadership, communication, and project management skills
- Highly creative thinker with strong execution capabilities
- Ability to travel to club markets. Anticipated travel is approximately 25%
- Experience managing multi-location or high-growth brands preferred
Benefits
- Health coverage for FT & PT
- EAP
- 401k
- Holiday Pay
- PTO
- Complimentary TruFit Membership: All teammates enjoy a free membership to stay healthy and live what we believe!
- Discounted Personal Training: Personal training sessions are just $15 to help you reach your fitness goals.
Company Overview