Note: The job is a remote job and is open to candidates in USA. MediaNews Group is a client-centric digital agency focused on innovative marketing solutions. The Social Campaign Manager will execute paid social media campaigns across various platforms, ensuring alignment with advertiser goals and optimizing for performance metrics.
Responsibilities
- Execute paid social media marketing campaigns for a variety of clients across Meta, Instagram, TikTok & Snapchat
- Gather assets in Salesforce, auditing the assets and setting up social campaigns in platform
- Clearly understand and communicate the needs of an advertiser into a strategic plan created for their performance goals
- Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget
- Understand advertiser goals, market position and expectations to tailor a digital strategy
- Extend optimization and strategic efforts beyond click-through rate, utilizing our suite of customized conversion tracking and analytics tools to focus on advertiser ROI, setting and beating benchmark returns month over month
- Maintain a thorough understanding of tag management
- Demonstrate a high degree of professionalism and show strong attention to detail
- 'Get into the weeds' about paid campaign strategy and analytics
Skills
- Bachelor's Degree or equivalent work experience
- 1+ years of paid social media ad buying experience, with a serious commitment to managing paid social campaigns on several platforms
- Extensive experience with Meta Business Manager
- Ability to work independently and in a team environment
- Excellent verbal and written communications skills
- Agency experience or a similar background working with multiple advertiser accounts
- Exceptional time-management skills, including the ability to handle multiple, ongoing tasks
Benefits
- Medical
- Dental
- Life and disability insurance
- 401k
- Paid time off
- Select paid holidays
Company Overview
MediaNews Group is in local, multi-platform news and information. It was founded in 1985, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is https://www.medianewsgroup.com/.
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