Note: The job is a remote job and is open to candidates in USA. Seeking.com is the world’s largest premium dating platform, and they are seeking a Social Media Specialist to own the entire content pipeline from strategy to execution. This role involves creating and managing social media content, engaging with the community, and optimizing performance across various platforms.
Responsibilities
- Coordinate, create, publish, and optimize social content across TikTok, Instagram, Pinterest, Facebook, YouTube and emerging platforms
- Develop and manage detailed content calendars for multiple platforms, ensuring consistent and timely posting
- Write engaging, on-brand captions and copy tailored to each platform’s audience and tone
- Repurpose and adapt content to maximize reach and performance across channels
- Ensure all content aligns with brand voice, visual standards, and campaign objectives
- Stay ahead of trends in social formats, sounds, memes, and storytelling styles
- Experiment with new formats, transitions, hooks, and creative approaches to improve engagement and performance
- Collaborate closely with internal teams, creators, and editors to execute social campaigns and maintain publishing cadence
- Schedule and publish content directly across platforms using native tools or scheduling software
- Respond professionally and promptly to comments, messages, mentions, and community interactions
- Engage with followers to build authentic community and brand loyalty
- Monitor brand reputation and sentiment across social channels
- Collaborate with customer service teams to resolve issues or inquiries surfaced through social media
- Participate in relevant online conversations and strategically engage with creators, influencers, and partner brands
- Source, evaluate, and onboard influencers and brand ambassadors across relevant social platforms
- Negotiate influencer deliverables, timelines, usage rights, and campaign expectations
- Track influencer contracts, content deadlines, approvals, and campaign performance metrics
- Maintain organized records of influencer partnerships, payments, deliverables, and campaign results
- Build and maintain strong influencer relationships to support long-term collaboration and brand advocacy
- Ideate, help lead and coordinate social media productions including campaign content sessions, lifestyle productions, and brand activations
- Support the planning and execution of influencer events, experiential activations, pop-ups, and branded experiences
- Manage on-site social coverage during events including real-time posting, behind-the-scenes content capture, creator coordination, and live social storytelling
- Collaborate with photographers, videographers, creators, influencers, vendors, and internal teams to ensure seamless production execution
- Develop production schedules, run-of-show documents, shot lists, and social capture plans for campaigns and live events
- Identify opportunities to maximize social engagement, creator content, and viral moments during activations and productions
- Coordinate influencer attendance, content deliverables, approvals, and event logistics as needed
- Ensure all event and activation content aligns with brand standards, visual identity, and campaign objectives
- Track and analyze key social metrics including engagement, reach, audience growth, traffic, and conversions
- Create recurring performance reports with actionable insights and recommendations
- Use analytics to refine posting schedules, creative direction, content mix, and platform strategy
- Conduct A/B testing to identify top-performing content types and campaign approaches
- Benchmark brand performance against competitors and industry leaders to identify growth opportunities
- Work cross-functionally with marketing, creative, and brand teams to maintain cohesive messaging and campaign execution
- Partner with designers, videographers, editors, copywriters, and creators to produce best-in-class social content
- Contribute ideas for influencer campaigns, partnerships, activations, and brand moments across departments
Skills
- 2–4 years of experience managing social media channels, influencer partnerships, branded campaigns, or digital marketing initiatives
- Strong understanding of TikTok, Instagram, Pinterest, Facebook, YouTube and emerging social platforms including posting tools, analytics, trends, and best practices
- Experience coordinating social media shoots, influencer campaigns, branded productions, or live activations
- Ability to manage fast-paced live event coverage and real-time social execution across multiple platforms
- Proficient in Canva, CapCut, and Adobe Creative Suite (especially Photoshop and Premiere)
- Excellent writing, editing, storytelling, and communication skills with a strong sense of tone and visual rhythm
- Experience managing influencer outreach, contracts, approvals, and deadlines
- Strong organizational and project management skills with the ability to manage multiple brands, campaigns, and production timelines simultaneously
- Strong production coordination and collaboration skills across creators, vendors, agencies, and internal stakeholders
- Up-to-date knowledge of platform algorithms, social trends, creator culture, and digital best practices
- Must be able to travel for team meetings, shoots, company events, and project needs
- Comfortable with occasional required evening or weekend support during launches, events, or major campaigns
- Experience managing social media for lifestyle, entertainment, luxury, or consumer brands
- Familiarity with influencer marketing platforms, creator partnerships, and experiential campaigns
- Basic understanding of paid social campaigns, boosting strategies, and performance metrics
- Experience using AI image generation and creative tools such as Midjourney, Firefly, ChatGPT, or similar platforms to support content development
- Interest in luxury, dating, fashion, lifestyle, or creator-driven brand aesthetics
- Experience supporting live events, influencer activations, or experiential marketing campaigns
Benefits
- Competitive compensation: $65,000 – $85,000 annually, set above market for the role.
- Real ownership of the channel. You are not feeding a calendar someone else built. You build the calendar, the brand voice on social, the production approach, and the metrics that measure all of it.
- Direct access to leadership. You’ll work closely with our Marketing Manager and collaborate across creative, growth, brand, and product.
- A path to grow. Strong performance in this role is the on-ramp to leading a larger social and content team. Coast and you stall; build and you grow.
Company Overview