Note: The job is a remote job and is open to candidates in USA. MasterClass is a streaming platform that offers access to the world's best instructors across various fields. They are seeking a Senior Performance Marketing Manager who will lead their Meta advertising efforts, optimizing campaigns and collaborating with cross-functional teams to enhance the purchase funnel and drive conversions.
Responsibilities
- Own and scale MasterClass's Meta advertising end-to-end — campaign structure, implementation, budget allocation, reporting, and the bottom line — against CPA and ROAS targets
- Optimize all areas of our performance marketing as it relates to Meta, including landing page optimization, catalog management, creative development and execution and event management. If it runs through Meta Ads Manager, your eyes have been on it
- Dissect the purchase funnel with Growth Product, MarTech, and Data — connecting ad-layer signals to on-site conversion and partnering on landing-page and funnel experiments that lift performance
- Work hand in hand with AI, building workflows and automations across reporting, optimization, and QA that remove manual work so the team can focus on strategy
- Design and run rigorous tests across creative, audience, bidding, and measurement; present clear learnings and recommendations to leadership; and stay decisive under pressure during launches and high-stakes moments
Skills
- 5+ years of experience in Meta Ads Manager running large, complex paid-social accounts and optimizing to CPA or ROAS targets — you've owned a major account, not just supported one
- 2+ years in a manager role with proven examples working cross functionally with growth, creative and engineering teams
- Enthusiasm for working hand in hand with AI, with real examples of building workflows or automations that reduced manual work for you or your team
- Strong analytical skills — comfortable pulling data, running tests (A/B, and ideally incrementality or lift), and making data-informed decisions
- Excellent verbal and written communication, with experience presenting to senior stakeholders
- Bachelor's degree or equivalent experience
- Must be willing and able to work PST hours
- This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA or British Columbia, Canada
- Agency or in-house experience at a high-growth DTC or subscription business
- Advanced Meta tooling (Advantage+/ASC at scale, value-based bidding, CAPI)
- SQL, Looker, or Amplitude
- DCO / creative-automation platforms
- Incrementally or Media Mix Modeling experience
- Managing contractors or a small team
Benefits
- Equity
- Comprehensive benefits (medical, dental, vision, flexible PTO, and more)
Company Overview