Note: The job is a remote job and is open to candidates in USA. G-P is a leading SaaS-based Global Employment Platform™ dedicated to breaking down barriers to global business. The Sr Product Marketing Manager will craft compelling messaging and strategies to drive business impact for G-P’s platform, lead product launches, and design marketing strategies that promote feature adoption and engagement.
Responsibilities
- Build a deep understanding of G-P’s customers, their pain points, and their goals
- Develop compelling, differentiated value propositions
- Act as the voice of the customer, ensuring all marketing efforts are rooted in empathy and understanding
- Leverage market research to understand trends, customer needs, and competitive dynamics in global hiring and emerging technologies
- Use insights to inform product positioning, messaging, and go-to-market strategies
- Create resources to empower sales teams and drive differentiation
- Plan and execute product launches, ensuring alignment across Product Management, Sales, and Marketing teams
- Design and lead launch product campaigns to drive awareness and adoption of new features
- Monitor launch performance and gather feedback to refine future launch strategies
- Design and refine marketing strategies to promote feature usage, including building new in-product capabilities
- Drive cross-sell and upsell campaigns, leveraging customer behavior signals and in-product messaging channels
- Collaborate with brand, demand, and partner teams to support co-marketing efforts, brand campaigns, product campaigns, and partner promotions
- Contribute to broader marketing initiatives to reinforce G-P’s leadership in the global employment category
- Ensure campaign messaging aligns with personas, use cases, and business goals
- Develop high-impact marketing collateral, including sales guides, product blogs, videos, and white papers
- Manage in-product education and tutorials, partnering with PMM Creative to build out feature adoption content
- Ensure content aligns with personas, value propositions, and strategic priorities to maximize relevance and impact
Skills
- A Bachelor's Degree or equivalent
- 7+ years in B2B SaaS Product Marketing: Proven track record in product launches, messaging, and driving feature adoption
- Strategic Insight: Ability to turn market, customer, and competitive data into actionable GTM strategies
- Technical Translation: Exceptional storytelling skills with the ability to turn complex features into customer-centric value propositions
- Product Launches: Experience planning product campaigns that drive both market excitement and measurable product usage
- Data-Driven Optimization: Proficient in using analytics and benchmarking to measure campaign success and pivot strategies
- Modern GTM Knowledge: Familiarity with AI tech and strategies for improving efficiency
- Cross-Functional Leadership: Ability to align Product, Sales, and Marketing teams toward a shared vision
- High-Growth Agility: An entrepreneurial 'owner' mindset with the organizational skills to manage multiple priorities in a fast-paced environment
- Presentation Abilities: Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences
- Experience with Klue, Gong, Highspot, and Salesforce is a plus
Benefits
- Generous paid parental leave
- Flexible time off
- Spending accounts
- Medical insurance
- Dental insurance
- Vision insurance
- Sabbatical after 5 years
- Commission structure in addition to base salary for Sales Roles
- Annual bonus which is paid dependent on various factors, including and without limitation, individual and company performance in addition to base salary for Non-Sales Roles
Company Overview