Note: The job is a remote job and is open to candidates in USA. OpenText is a global leader in information management, where innovation, creativity, and collaboration are key components of their corporate culture. As a Senior Product Marketing Manager focused on AI technologies, you will translate complex innovations into customer-first narratives and drive go-to-market programs to position OpenText as a trusted partner in the AI space.
Responsibilities
• Develop differentiated messaging and value propositions for OpenText AI-based products and technologies
• Turn customer insights and competitive analysis into crisp positioning frameworks
• Build content that resonates with executives, practitioners, and industry analysts
• Partner with Product, Sales, and Demand Generation to launch new AI capabilities
• Create sales plays, assets, and campaigns that drive adoption and pipeline impact
• Support pricing, packaging, and market segmentation strategies for AI offerings
• Craft outcome-driven narratives, use cases, and scenario libraries
• Develop customer-facing content: web copy, solution briefs, presentations, blogs
• Arm analysts, influencers, and the field with compelling AI stories
• Build enablement materials: pitch decks, battlecards, demo scripts
• Support customer references and proof points to showcase business value
• Map AI capabilities to customer journeys and adoption content
Skills
• 7–10+ years in product marketing, GTM, or related roles; at least 3+ in AI, ML, or intelligent automation
• Strong storytelling ability—translating complex tech into business outcomes
• Experience in enterprise B2B software with proven GTM launch success
• Solid grasp of AI trends (GenAI, agentic AI, automation, information management)
• Executive presence with strong communication and presentation skills
• Collaborative, customer-obsessed, and comfortable driving cross-functional alignment
• Experience in regulated or highly technical industries (healthcare, financial services, government)
• Familiarity with tools like Salesforce, PowerBI, or similar enablement platforms
• Background in analyst relations or thought leadership for AI markets
Company Overview
• OpenText powers and protects to secure information management for AI. It was founded in 1991, and is headquartered in Waterloo, Ontario, CAN, with a workforce of 10001+ employees. Its website is https://www.opentext.com.
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