Note: The job is a remote job and is open to candidates in USA. OLIPOP is on a mission to positively impact consumer health through innovative soda products. They are seeking a Sr. Shopper Marketing Specialist to enhance brand engagement across various retail channels, collaborating with marketing and sales teams to drive shopper engagement and execute marketing initiatives.
Responsibilities
- Collaborate with broader shopper marketing team to support execution of Shopper Marketing initiatives across a variety of retailers and channels, including Mass, Grocery, and Emerging Channels
- Execute omnichannel shopper activations to generate awareness, trial and loyalty, including digital coupon and rewards programs, retailer marketing, content management, and more
- Coordinate asset trafficking, releases, and retailer submissions to ensure timely and accurate execution
- Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives
- Partner with brokers, distributors, vendors and agencies to ensure execution quality at retail
- Partner with Sales to align shopper programming with key customer growth priorities
- Maintain and update marketing calendars, trackers, recaps, and key documentation
- Assist with invoicing, budget tracking, and reconciliation of expenses to actuals
- Oversee vendor relationships related to program setup and program execution
- Track and verify program performance, delivering reporting across key activations with trends, gaps, learnings and actionable recommendations
- Build program execution summaries, dashboards, order forms, presentations and/or content as needed
- Perform other duties and responsibilities as assigned, in support of team and business objectives
Skills
- 5+ years of experience within shopper marketing and/or retail marketing execution
- Strong communication and interpersonal skills, with the ability to convey information clearly and in a relatable manner
- Highly organized with exceptional attention to detail and a commitment to accuracy across all workstreams
- Ability to take initiative and work autonomously – you can run with something from beginning to end with limited oversight
- Works well with ambiguity and asks the right questions to get at the solution
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
- Experience with team collaboration tools such as Slack and Teams
Company Overview