Note: The job is a remote job and is open to candidates in USA. Atlassian is a software company that empowers teams with innovative tools for collaboration and productivity. They are seeking a Strategic Accounts Marketing Manager to own the marketing strategy and pipeline outcomes for their Strategic segment, ensuring that all marketing efforts generate pipeline for sales. The role involves collaborating with various teams and leveraging AI tools to enhance marketing initiatives and drive sales performance.
Responsibilities
- Own the Strategic segment pipeline target and be directly accountable for generating and accelerating pipeline for the sales team
- Diagnose performance gaps — when the Strategic segment is behind, you own figuring out why and recommending the change in approach
- Bring Atlassian's AI and platform transformation story to life in-market — translating global narratives into locally resonant proof points, customer stories, and campaign themes
- Build and execute the Strategic accounts marketing strategy in close partnership with sales leadership
- Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis
- Collaborate closely with the Strategic Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
- Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the Strategic segment actually needs
- Partner with Strategic sales leaders to align on target accounts, segment priorities, and go-to-market motions
- Work with partner marketing and channel partners to drive co-marketing initiatives that amplify reach
- Manage the Strategic segment activity calendar and ensure all motions ladder up to the pipeline plan
- Measure, analyze, and report on Strategic segment performance to marketing and sales leadership
Skills
- 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
- Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
- Experience generating pipeline for a sales organization — you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities
- Strong AI fluency — you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook
- Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
- Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
- Track record of influencing cross-functional teams — not just coordinating with them
- Self-starting tendencies with an ability to drive projects forward without waiting for permission
- Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
- Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
- Experience with marketing automation and CRM (Salesforce & Marketo a plus)
- Experience marketing platform or enterprise transformation products to C-suite buyers
- Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions — and an understanding of how they complement each other
- Familiarity with Atlassian's product suite and the 'system of work' value proposition
- Background in a high-growth B2B SaaS company navigating a major product or positioning shift
Benefits
- Benefits, bonuses, commissions, and equity
- Health and wellbeing resources
- Paid volunteer days
Company Overview
Company H1B Sponsorship