Note: The job is a remote job and is open to candidates in USA. Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations. The Vice President, Marketing Strategy & Operations is responsible for defining and operating the marketing growth engine, acting as a strategic partner to the CMO and ensuring Marketing drives scalable revenue impact.
Responsibilities
- Partner directly with the CMO to define and operationalize the end-to-end marketing growth strategy aligned to company-wide revenue and market expansion goals — establishing Marketing as a co-owner of pipeline creation and progression across the full funnel
- Own the global marketing operating model, leading annual and quarterly planning across Marketing to ensure alignment with Sales, Product, and corporate priorities — driving prioritization and resource allocation to maximize pipeline impact and market outcomes
- Develop and maintain the rhythm of the business for pipeline creation and progression, leading demand generation calls cross-functionally and owning Marketing's performance framework with a focus on pipeline, ROI, revenue impact, and executive-level visibility
- Define and lead a next-generation marketing data and technology strategy — accelerating adoption of AI to support micro-segmentation, content optimization, and predictive insights while evolving the martech ecosystem to support ABM, GEO, and cross-channel engagement strategies
- Build and lead a high-performing Marketing Strategy & Operations function, establishing governance frameworks, processes, and best practices that drive speed, quality, accountability, and continuous improvement across the global organization
- Advance digital and AI-driven visibility strategies including Generative Engine Optimization (GEO), enabling strong alignment across brand, communications, analyst relations, and events to drive competitive market leadership and long-term growth
Skills
- 15+ years of progressive marketing leadership experience with demonstrated ownership of strategy, operations, and measurable revenue impact
- Proven track record of scaling marketing functions in a growing, global B2B software or technology environment
- Deep experience in demand generation, marketing operations, and performance management tied directly to pipeline and revenue outcomes
- Strong understanding of modern marketing capabilities including AI, ABM, digital transformation, and data-driven decision-making
- Demonstrated experience partnering with executive leadership and influencing enterprise strategy at the highest levels of an organization
- MBA or advanced degree in addition to a Bachelor's degree
- Experience leading enterprise-wide change initiatives related to systems, data, and evolving ways of working across a global marketing function
- Demonstrated ability to drive data integrity, governance, and usability across complex, multi-platform marketing technology ecosystems
- Hands-on experience with GEO (Generative Engine Optimization) and emerging AI-driven visibility and search strategies
- Proven ability to thrive and lead effectively in a fast-paced, globally distributed, and continuously evolving organization
Benefits
- Work Arrangement: Remote
- Career development resources
- Wellbeing programs
- Innovation practices
- Employee initiatives
- Giving campaigns and programs aligned to organizations important to employees
Company Overview