Note: The job is a remote job and is open to candidates in USA. Peek is the operating system powering the experiences industry, and they are seeking a Vice President of Growth to drive high-velocity performance marketing and build organic growth strategies. The role involves managing paid acquisition, optimizing AI-generated answers, and developing comprehensive growth loops across multiple brands.
Responsibilities
- Paid acquisition: High-velocity performance marketing across Meta, Google, LinkedIn, and YouTube -- 30 to 50 active creatives, rapid test-and-iterate cadences, vertical video fluency, in-house production workflows
- Organic search and programmatic SEO: Build content and landing page infrastructure that captures long-tail demand at scale across all three brands and customer segments -- tour operators, cultural institutions, and attractions
- LLM optimization: Own Peek's presence in AI-generated answers. Ensure that when a tour operator or attraction searches for booking software in ChatGPT, Perplexity, Claude, or Gemini, Peek's brands are the answer. Develop the content, citation, and authority strategies that drive AI-era discoverability
- Growth loops, hacking, and experimentation: Identify and build compounding acquisition mechanisms -- operator network effects, partner-driven distribution, and product-led growth motions within the platform. Run a structured experimentation program across the funnel -- landing page tests, onboarding optimizations, activation improvements -- with clear hypothesis-driven methodology and documented learnings
- ABM and enterprise acquisition: Partner with sales on account-based motions for large attractions, theme parks, and cultural institutions through ACME and Connect&GO
- Brand GTM playbooks: Own the go-to-market architecture for each brand, ensuring Peek Pro, ACME, and Connect&GO each show up distinctly and credibly in their respective markets
- Growth reporting: CAC by channel, LTV, payback period, funnel conversion, and organic vs paid mix -- you own the metrics that inform executive investment decisions
- Team: Hire, develop, and hold accountable a small, high-output growth team
Skills
- 7 to 12 years in growth, demand generation, or performance marketing at B2B SaaS companies -- with meaningful experience in both paid and organic channels, not just one
- A demonstrated track record of building growth loops or compounding organic engines, not just scaling ad spend
- Deep hands-on experience with programmatic SEO: templated landing pages at scale, content architecture, internal linking systems, and search intent mapping
- Working knowledge of LLM optimization as an emerging discipline -- you understand how AI models surface recommendations, what drives citation and authority in AI-generated answers, and you have already started experimenting with it
- High-creative-velocity paid social expertise: you have personally run programs with 30 to 50 active creatives, rapid iteration, and in-house production -- not agency oversight
- Vertical video fluency: Reels, TikTok, YouTube Shorts -- you have concepted and launched short-form ad creative yourself
- Strong analytical foundation: CAC by channel, blended payback, attribution models, and funnel conversion benchmarks are part of your weekly vocabulary
- Experience in multi-product or post-acquisition brand environments is a significant advantage
- Direct, clear communication style -- you present to the executive team with confidence and without spin
- You are an AI practitioner, not an AI observer. You use AI tools daily in your growth work: creative generation, copy iteration, SEO research, reporting, workflow automation, and LLM optimization experimentation. Candidates who treat AI as a future consideration will not be competitive in our process
- You have built compounding organic channels, not just managed paid spend. We need someone who understands that durable growth comes from engines that get cheaper over time, not just ones that require continuous investment
- You have personally run ad operations inside the platforms, not supervised an agency doing it. We need someone who can get into Meta Ads Manager or Google Ads directly
- You are comfortable holding and executing against distinct GTM strategies for multiple brands simultaneously
- Experience marketing to tour operators, attractions, museums, theme parks, or adjacent hospitality businesses
- Prior work building operator network effects or partner-driven distribution programs
- Hands-on LLM optimization work: structured data, entity authority building, AI search presence audits
- Experience with HubSpot Marketing Hub, Salesforce, or enterprise CRM-driven demand gen
- A portfolio of vertical video ad creative you personally developed or directed
- Experience managing through a company acquisition or brand integration
Benefits
- Offers Equity
Company Overview