Note: The job is a remote job and is open to candidates in USA. Offchain is a pioneer in blockchain scalability and security, transforming how the world interacts with decentralized applications. They are seeking a Vice President of Marketing to lead and build a high-performing marketing function, drive brand and communications strategy, and develop clear market narratives in the evolving blockchain landscape.
Responsibilities
- Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative
- You are biased toward action
- Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops
- Build a team culture that values speed, clarity, creativity, ownership, and high standards
- Manage and mentor a team across multiple workstreams while remaining close enough to the work to improve it directly
- Build and grow the marketing team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution
- Create the operating structure required for fast execution, clear decision-making, strong cross-functional alignment, and measurable outcomes
- Own the editorial standard for the company
- Shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market
- Know how to translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders
- Raise the quality of every external surface through sharper editing, stronger framing, better proof, and clearer language
- Establish Offchain and Arbitrum as credible voices in the evolution of programmable markets, tokenization, financial infrastructure, and blockchain adoption
- Partner with founders, executives, PR, product, BD, and ecosystem teams to develop high-quality communications across earned, owned, and partner channels
- Guide founder and executive storytelling across op-eds, interviews, panels, social, and strategic announcements
- Build a stronger editorial engine, including essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises
- Ensure external communications are precise, defensible, and grounded in real product value
- Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels
- Build partner marketing motions that make strategic launches feel larger, clearer, and more commercially relevant
- Monitor market shifts, competitor moves, policy conversations, institutional adoption, developer behavior, and media narratives
- Turn market intelligence into fast action: messaging updates, executive talking points, campaign ideas, social responses, partner opportunities, and content angles
- Operate with urgency without sacrificing accuracy
- Define how marketing success is measured across awareness, narrative adoption, developer engagement, partner amplification, enterprise pipeline, web traffic, launch performance, and ecosystem growth
- Build reporting habits that show what is working, what needs to change, and where marketing is creating business impact
- Guide your team in how to use data to improve campaigns, content, channels, and team focus
- Manage budget and agency relationships with discipline
Skills
- Minimum of 10 years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software
- Minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social, or GTM
- Experience building marketing functions that are structured, fast, and accountable
Benefits
- Remote-first global workforce + NY office
- Annual company offsite + team onsites
- Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
- Medical, dental & vision coverage (US + some other countries)
- 401k retirement plan + company match (US only)
- Wellness stipend
- Home office set up / ergonomic equipment program
Company Overview