Note: The job is a remote job and is open to candidates in USA. Impiricus is building modern healthcare solutions through its platform DocUpdate, which connects clinicians, patients, and industry partners. They are seeking a Vice President of Marketing to define the brand and scale a physician community, focusing on building emotional resonance and community trust around the product experience.
Responsibilities
- Define and evolve the DocUpdate brand as the company scales
- Build a culturally relevant healthcare brand clinicians genuinely want to be associated with
- Shape messaging across every touchpoint while preserving trust and clinical credibility
- Ensure the brand consistently reflects our physician-first identity and voice
- Translate complex healthcare workflows into clear, compelling storytelling
- Build a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcare
- Develop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and video
- Create a scalable content engine around founder insights, physician advocacy, innovation, and access to care
- Help position DocUpdate as the trusted voice connecting clinicians, industry, and patient access
- Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing
- Work with team to scale physician acquisition efficiently while maintaining brand quality and trust
- Provide ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platforms
- Support full-funnel growth systems with strong attribution and performance analytics
- Drive app downloads, clinician verification, activation, and retention
- Expand and strengthen the DocUpdate physician community and advisory network
- Create programs that increase engagement, loyalty, referrals, and clinician advocacy
- Develop meaningful clinician experiences online and in-person
- Build community initiatives that feel premium, valuable, and relationship-driven — not transactional
- Help physicians feel connected to each other, not just to the product
- Own DocUpdate’s event strategy across conferences, dinners, summits, pop-ups, roundtables, and physician experiences
- Create healthcare experiences people genuinely want to attend
- Elevate DocUpdate’s physical presence at conferences and industry gatherings
- Build experiences that strengthen community, trust, and word-of-mouth growth
- Lead content strategy across video, social, editorial, email, podcasts, physician stories, and campaigns
- Build highly shareable content clinicians actually engage with
- Oversee creative direction and maintain exceptional brand standards
- Develop campaigns that feel modern, intelligent, human, and clinically grounded
- Create viral product launches and moments that earn attention organically
- Recruit and lead a high-performing modern marketing team
- Build a culture of creativity, speed, accountability, and taste
- Partner closely with product, partnerships, operations, and leadership
- Bring structure and prioritization to a fast-moving organization
Skills
- 7+ years in marketing, brand, growth, or community leadership
- Experience building culturally relevant brands with passionate communities
- Proven success leading multi-channel acquisition and growth
- Strong background across: Paid media, Organic social, Influencer strategy, Community building, Lifecycle marketing, Content strategy, Experiential/events, Product launches
- Experience scaling consumer, membership, creator-led, or community-driven brands
- Exceptional communication and storytelling instincts
- Strong creative judgment and brand taste
- Analytical enough to understand performance metrics without becoming purely performance-driven
- Bonus points if you have experience marketing to physicians or highly credentialed professional audiences
Benefits
- Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
- Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
- 100% paid short- and long-term disability, plus life and AD&D insurance
- Take the time you need with a flexible vacation policy — recharge your batteries your way
- Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
- If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
- We’ll ship you the gear you need to create a comfortable workspace at home.
- Save for your future with tax advantages (and company match!)
Company Overview