Note: The job is a remote job and is open to candidates in USA. Insight Global is a company that focuses on home services, and they are seeking a VP of Marketing to lead growth and performance marketing efforts. This role is responsible for overseeing paid digital and social marketing strategies, ensuring effective budget management, and driving revenue growth across various brands and markets.
Responsibilities
- Own performance outcomes across paid digital and paid social, including lead volume, efficiency, ROAS, revenue contribution, and forecast accuracy
- Translate enterprise revenue targets into channel-level growth plans and investment strategies
- Make and defend investment tradeoffs based on business outcomes, not vanity metrics
- Reframe performance conversations from clicks and leads to revenue and margin impact
- Design and execute the enterprise operating model to bring paid social fully in-house
- Own strategy, targeting frameworks, creative direction, testing roadmap, workflows, QA standards, and governance
- Build disciplined creative and campaign iteration cycles aligned to funnel objectives
- Reduce dependency on agency execution while maintaining strong performance standards
- Own paid digital strategy, budget planning, pacing, and reallocation decisions
- Build and actively manage lead and revenue forecasts tied to marketing investment
- Identify and address forecast variance, budget risk, and growth constraints proactively
- Provide clear, decision-ready performance narratives to executive leadership
- Partner with Website CX and Technology teams to improve landing page speed-to-launch, engagement, and conversion
- Establish a repeatable landing page and testing model that supports campaign velocity
- Implement precision personalization across offers, audiences, and messaging
- Ensure campaigns and landing experiences operate as one integrated growth system
- Own attribution accuracy from spend to booked and completed revenue
- Establish and enforce a single source of truth for paid performance metrics
- Reduce unknown and uncategorized lead outcomes through governance and system alignment
- Ensure reporting supports executive decision-making, not just visibility
- Set clear expectations and SLAs for agencies and internal teams
- Lead disciplined performance reviews producing documented actions, owners, and timelines
- Hold teams accountable to improvement plans, not explanations
- Develop performance marketing talent with strong business acumen and ownership mentality
- Manage a team of 6-10 people
- Operate with an outcomes-based mindset and bias for informed action
- Require structured agendas, prepared participants, and clean follow-through
- Escalate risks early with options and recommendations
- Model enterprise-first thinking, executive presence, and urgency
Skills
- Experience managing a marketing budget of $60MM
- Experience managing marketing in performance marketing including – transitional marketing channels, social media (Meta, YouTube, Instagram), paid search (Google, Yelp, etc), marketing analytics
- Ability to set the vision for a changing marketing team
- Managing a team of around 7-10 people
- Marketing experience with a similar end customer that is needs based in their customer journey. In this case, the customer is home services (like roofing, plumbing, electrical). These customers are not choosing to purchase these services, they are being forced to out of need. Similar services might be doctors/medical marketing, lawn or pest services, dental care
- Similar marketing model experience – it's a shared services model used by difference regions and branches. The company is transforming from a decentralized marketing model to centralized marketing
- Marketing experience where speed to customer matters, not as much e-commerce
- Ability to do both strategy and hands on marketing
Benefits
- Plus 20% Bonus (salary, bonus, and equity can be negotiated)
Company Overview
Company H1B Sponsorship