Note: The job is a remote job and is open to candidates in USA. Ascend Learning is a leading healthcare and learning technology company that connects various brands to provide outcomes-based solutions across the learning lifecycle. The Vice President of Marketing for Healthcare Workforce Solutions will lead the marketing strategy and execution to drive growth and brand presence, focusing on demand generation and customer engagement in the healthcare sector.
Responsibilities
- Own and evolve the overall marketing strategy aligned to company growth objectives and priority healthcare market segments
- Design and execute capital efficient, multi channel demand generation programs targeting C suite healthcare leaders, with a strong focus on pipeline quality and revenue impact
- Establish, protect, and scale a strong brand identity across Laudio, Staff Garden, and the broader Healthcare Workforce Solutions portfolio, ensuring consistent, compelling messaging across all channels
- Lead ongoing market research and competitive analysis to understand customer needs, healthcare system trends, and evolving buyer behavior, translating insights into actionable marketing strategies
- Oversee product, content, and digital marketing while testing and scaling innovative programs that drive awareness, engagement, and demand within core healthcare customer segments
- Design, launch, and scale the company’s annual customer conference and build engaged, ongoing virtual user communities that deepen customer relationships and advocacy
- Build and nurture a strong ambassador and referral ecosystem, developing compelling case studies and customer references to support enterprise level reference selling
- Advance and expand account based marketing efforts to identify, engage, and convert key strategic health system accounts in partnership with Sales
- Leverage advanced analytics to inform decision making, measure marketing effectiveness, and continuously refine strategy
- Identify and activate strategic partnerships and industry influencers to expand market reach, strengthen brand credibility, and increase visibility within the healthcare ecosystem
Skills
- 12+ years of proven experience in senior marketing leadership roles, preferably within a SaaS or healthcare technology company serving health systems
- Deep understanding of the health system environment, including complex multi buyer committee sales cycles, key industry trends, and demonstrated credibility with C suite healthcare executives
- Full stack marketing expertise with a track record of designing and executing programs that generate highly qualified leads and measurable pipeline impact
- Proven experience developing and scaling brand strategy in a multi brand, post acquisition environment
- Strong analytical, data driven decision making skills, including strategic product marketing experience and close collaboration with product teams to maximize market impact
- Experience planning and delivering high impact, private customer or client conferences and large scale events
- Exceptional written and verbal communication skills with the ability to build compelling messaging and clearly communicate complex concepts
- Demonstrated ability to collaborate cross functionally, influence senior stakeholders, and lead through partnership
- Bachelor's degree in marketing, business, or a related field
- MBA preferred
Benefits
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement
Company Overview