Job Description Title:
Brand Visual Asset Manager
Duration:
18 months
Location:
Hybrid - Austin, TX At client, you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us challenge the status quo and transform the finance industry together. Client's award-winning in-house agency, creating and producing a wide range of external and internal communications. The Brand Strategy & Expression group is responsible for developing and socializing the Brand Identity and overseeing all clients brand assets, including brand guidelines, photography, illustration, and other visual elements. We are seeking a Brand Visual Asset Manager who is passionate about brands, digital asset management, illustration, organization, and socialization. The selected candidate is expected to work on site in Austin, TX, as in-office collaboration is important for this role. Role Overview This is a design role within the Brand organization, focused on managing and evolving the visual asset ecosystem, including illustrations, iconography, photography, motion, and AI-generated visuals. The role combines design expertise, asset management, brand governance, and AI-enabled innovation to ensure all visual assets are on-brand, high-quality, scalable, and responsibly used. What You'll Do
1. Brand Visual Asset Ownership & Oversight Support the creation, maintenance, and production of Client's visual asset system across illustration, iconography, visual motifs, and design components. Aid in creative ideation, design iteration, and image design using Adobe Creative Suite, Sketch, and Figma. Define and maintain brand-approved visual standards, usage guidelines, and evolution paths. Ensure consistency and quality across internally created assets, vendor work, and partner-generated visuals. Act as a visual authority and reviewer, approving assets before they scale across platforms. Collaborate with internal and external content creators. Manage daily usage rights requests (URRs) to ensure legal and licensing compliance. Maintain the Bynder taxonomy for illustration and icon assets. Organize digital assets and maintain curated collections. Support vendor relationships, including coordinating bids and managing paperwork. 2. AI-Enabled Visual Strategy & Governance Lead the integration of AI tools into the brand's visual ecosystem. Define appropriate use of AI-generated and AI-assisted visuals within brand standards. Establish governance frameworks for AI-generated imagery, AI-assisted illustration and icon creation, and AI-modified visual content. Ensure AI outputs meet brand quality, accessibility, and compliance standards. 3. Brand-Safe AI Exploration & Enablement Explore emerging AI design capabilities with a brand-first approach. Partner with design, UX, brand strategy, legal, and governance teams to ensure ethical, compliant, and brand-aligned AI usage. Translate AI experimentation into clear guidance, tools, and workflows. 4. Vendor & Partner Design Leadership Partner with external vendors, illustrators, and agencies to ensure alignment with brand visual systems. Provide creative direction and guardrails. Review, refine, and approve externally produced assets. Ensure vendors understand brand standards related to AI usage. 5. Cross-Functional Collaboration & Enablement Work closely with Brand, Creative, UX, Digital, and Platform teams to ensure consistent visual asset integration. Support brand training, office hours, and enablement efforts related to visual systems and AI usage. Act as a bridge between creative craft and scalable systems. What You Have Strong foundation as a designer or art director with deep understanding of visual systems and brand expression. Demonstrated design leadership and ability to set direction. Experience with illustration systems, iconography, and visual language development. Practical understanding of AI design tools and workflows. Strong interpersonal and communication skills. Solid PowerPoint and Illustrator skills. Comfort working in an oversight, governance, and enablement model. Strong collaboration skills with the ability to influence without direct authority. Applicant Notices & Disclaimers
For information on benefits, equal opportunity employment, and location-specific applicant notices, click here At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's starting pay is: $45.00/hr.
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