Meet Upside:
We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.
The Impact You’ll Make:
As Senior Consumer Product Marketing Manager, you’ll play a meaningful role in crafting how we bring new features to market and scale our fintech app to new and existing users. Sitting at the intersection of product, growth, and marketing, you’ll lead go-to-market strategies that not only drive awareness and adoption but also deepen user engagement across the customer journey while pairing new segments and target markets with deep insights to drive measurable outcomes. This is a hands-on role for a strategic and analytical marketer who thrives in a fast-paced, data-rich environment and knows how to connect features and use cases to tangible consumer value. This role reports to our VP, Consumer Product Marketing.
What You’ll Do:
Go-to-Market & Product Launches
Lead end-to-end planning and execution for product and feature launches—from messaging and positioning to campaign rollout with channel partners and performance tracking.
Ensure GTM strategies are aligned with business objectives, delivering clear actions to users and differentiating our product and outstanding value in a competitive fintech and rewards market.
Messaging & Positioning
Craft crisp, compelling messaging for outbound channels that clearly communicate our app’s value to target segments, using AI tools to boost efficiency in personalization across user segments.
Map customer insights and usage data to continuously refine positioning and find opportunities across all touchpoints for driving activation, engagement, and retention.
Strategy & Engagement Growth
Partner with Product teams to define marketing strategies that drive user engagement and retention, setting up clear briefs for growth, CRM and paid teams.
Identify and prioritize new opportunities, features, dynamic communication options to increase app stickiness and re-engage lapsed users, based on behavioral data and experimentation.
Market & User Insights
Analyze user behavior, market trends, and competitive activity to inform product positioning and campaign strategy, partnering with research and design teams.
Turn complex data into clear recommendations and strategic insights for partners across product and marketing.
Experimentation & Optimization
Leverage tools like Mixpanel, Fullstory, and Looker to build hypotheses, run A/B tests, and optimize key moments in the app journey.
Track performance of campaigns and launches with the analytics team, identifying areas for improvement and iterating accordingly.
Competencies You’ll Need:
6+ years of in-house experience in consumer product marketing, ideally in a fintech or financial services app environment
A strategic, metrics-driven mindset—you thrive working with data to identify insights, metrics, and drive decisions to hit KPI targets
Strong outbound PMM experience, including ownership of GTM strategies for feature launches and an integrated campaign approach
Proven ability to increase engagement, retention, and acquisition through cohesive tailored, creative, and breakthrough marketing ideation
Excellent cross-functional communication skills and ease working with product, data, growth marketing, and creative teams
A proactive, self-starting attitude—highly organized, meticulous with briefs, curious, with a growth mindset
Familiarity with marketing and analytics tools (Mixpanel, FullStory, Looker, Google Analytics, etc.)
Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field
Bonus Points For:
Experience working on consumer fintech apps, especially in high-growth environments
Proven success with creative marketing strategies for product launches
Comfort with marketing automation tools and growth experimentation frameworks
Tools We Use:
Mixpanel
Fullstory
Looker
Location:
This hybrid role is required to work at our NYC or DC offices. In-office attendance is required on Monday, Tuesday, and Thursday and may increase based on project-based needs and changes to Upside’s in-office policy over time.
Compensation:
The U.S. base salary range for this full-time position is $160,000 - $200,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.
#LI-Hybrid
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Benefits:
Medical, dental, and vision coverage starting on Day 1
Equity (ISOs)
401(k) program
Family planning programs + paid parental leave
Physical fitness and wellness memberships
Emotional and mental health support programs
Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
Flexible work environment
Lunch reimbursement for in-office employees
Employee Resource Groups
Learning and Development stipend
Transparent culture
Amazing mission!
Diversity and Inclusion:
Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!
If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].
Notice To Recruiters And Placement Agencies:
This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.
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