Job Description:
• Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities
• Design measurement frameworks and learning agendas that align with business strategies and marketing objectives
• Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels
• Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions
• Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities
• Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels
• Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences
• Leverage tag management systems to ensure accurate data capture and tracking implementation
• Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker
• Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams
• Present strategic recommendations that drive action and influence stakeholder decisions
• Create automated reporting solutions providing real-time visibility into marketing performance and KPIs
• Partner with cross-functional teams including Product, Engineering, and Strategy to deliver integrated insights
• Manage multiple concurrent analytical projects ensuring timely, high-quality delivery
• Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights
Requirements:
• Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
• Master's degree preferred
• 5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
• Proven experience in financial services industry or working with financial institutions strongly preferred
• Track record of delivering impactful insights that influenced strategic business decisions
• Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
• Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
• Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
• Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
• Familiarity with marketing automation platforms, CRM systems, and tag management implementation.
Benefits:
• N/A
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