Our mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.
English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn to speak a language without constant access to a speaking partner. Grammar and vocab apps don't really help – you need to actually converse with someone.
Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation, without needing a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to.
We started on this journey over five years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission.
Speak launched first in South Korea where we have quickly grown to become the top grossing education app in the country. We have now delivered this winning product to more than 40 countries globally and are continuing to expand to more markets in the coming months. The company is well funded, and as of December 2024, we've reached a $1B valuation with our Series C round, through key partners like Accel, OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and more. We’re a team of more than 90 based throughout San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.
스픽 서울 오피스에서 한국 팀과 함께할 퍼포먼스 마케터를 찾습니다. 퍼포먼스 마케팅은 스픽이 지금까지 성장하는 데 가장 중요한 역할을 했습니다. 스픽은 한국에서 퍼포먼스 마케팅을 가장 탁월하게 수행해 온 브랜드 중 하나이며, 차근차근 쌓아온 브랜드 자산을 토대로 더 많은 사람들에게 스픽을 알릴 퍼포먼스 마케터를 찾고 있습니다.
포지션 정보팀: Growth Marketing Team
직무명: Growth Marketing Manager, Performance
근무지: 서울, 대한민국
고용 형태: 정규직
캠페인 실행 및 최적화: 유료 채널을 통한 신규 사용자 유입 및 LTV:CAC 최적화를 위한 미디어 광고 집행
크리에이티브 협업: 마케팅 디자인 팀과 긴밀하게 협업하여 다량의 크리에이티브를 제작하고, 빠르게 테스트하여 효율이 높은 콘텐츠 식별
테스트 및 반복, 채널 발굴: 세분화, 리타게팅, 광고 지면 테스트 등을 통한 지속적인 퍼포먼스 개선과 새로운 채널 발굴
데이터 분석: 매일 데이터를 분석하여 실시간 캠페인 조정 및 목표 효율 유지
유료 UA 채널 5년 이상 실무 경험 (미디어 바잉, 실시간 입찰 전략 중심)
인앱 및 웹 기반 캠페인 경험
실시간 A/B 테스트 및 데이터 기반 성과 개선 경험
크리에이티브/디자이너와의 협업 경험 (크리에이티브 및 랜딩페이지 제작 최적화)
해외 팀과 실행 계획을 명확하게 커뮤니케이션할 수 있는 비즈니스 영어 능력
유료 채널 초기 세팅 경험 (픽셀 설치, 데이터 연동 등)
메타, 구글 외의 신규 채널 발굴 경험
10억 원 이상의 대형 캠페인 실행 경험
ATL 캠페인 기획부터 분석까지의 경험
3개 이상 팀, 10명 이상 인원과 협업한 프로젝트 리딩 경험
실험 설계와 실행으로 지표를 개선한 경험
한국 스타트업에서 초기 성장에 기여한 경험
스픽의 브랜드 마케터 두현입니다. 저는 브랜드 마케팅을 하고 있지만, 바로 옆에서 퍼포먼스 마케팅을 지켜보며 많은 걸 느끼고 배웁니다. 스픽의 퍼포먼스 마케터는 단순히 숫자만 보지 않아요. 숫자로 표현될 수 없는 사람들의 정성적인 반응, 브랜드에 대한 애정도, 행동 패턴, 관심사까지 두루 살펴보며 최적의 UA 채널을 찾아냅니다. 크리에이티브에 있어서도 브랜드 매니저나 디자이너 만큼, 어쩌면 그보다 더 탁월한 감각을 갖고 있으며 타겟과 브랜드에 대한 높은 이해를 토대로 효율성 높은 마케팅을 전개합니다. 누구보다 제품에 대한 애정과 자부심을 갖고 있고요. 좋은 제품과 좋은 문화가 갖춰진 환경에서 이를 널리 알리고 싶은 마음이 있는 마케터라면, 지원을 고민하지 마세요.---
About This Role
Performance (paid) marketing has been and will remain central to Speak’s growth model, especially for the Korean market. We are looking for a seasoned Growth Marketer to execute and optimize user acquisition (UA) campaigns across multiple paid channels with a focus on media buying and creative performance to drive consistent user growth. Ultimately, this person will have direct impact on a very large portion of our overall marketing & operating budget!
What you’ll be doing
Paid campaigns: directly lead the execution of paid media campaigns, maximizing the LTV
Creative partnership: collaborate closely with the marketing graphic designer to produce and test a high volume of creatives, focusing on rapid iteration to identify top performers
Testing and iterations: systematically test and refine paid media creatives, driving continuous improvement in campaign performance and LTV:CAC (audience segmentation, ad placements, retargeting, etc.)
Marketing analytics: analyze performance data daily to make real-time adjustments to campaigns, ensuring LTV & Efficiency target are consistently met
Strategic growth initiatives: testing, discovering, and managing new growth channels to drive user acquisition
What we’re looking for
5+ years of marketing experience
At least 2 years of direct experience in managing & optimizing paid UA channels, focusing on hands-on media buying, ad placements, and real-time bidding strategies
Proficiency in both in-app and web-based campaigns and productions
Strong track record of working with marketing analytics & data to conduct necessary A/B tests and insight-based improvements, especially in real-time for active campaigns to maximize ROI
Ability to partner with creative/designers to produce on-brand assets for paid channels(Creatives and Landing page), optimizing for maximum conversion rates and LTV efficiency
Bonus if you’ve executed large-scale campaigns of over 1 billion KRW (~1 million USD) from start to finish
Fluency in business English, with the ability to communicate execution plans clearly and effectively to stakeholders abroad
Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.
Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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