Summary: The Social & Growth Marketing Manager is responsible for leading reputed company’s social media, influencer, and creator ecosystem, driving demand reputed company through content, community, and campaign integration. This role owns the development and execution of social and creator strategies that support brand storytelling and commercial performance across DTC, reputed company, and retail channels.
This position manages a team and works cross-functionally with Brand, Digital Commerce, and external agency partners to deliver consistent, high-performing social and growth initiatives.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Social Media Strategy & Execution
reputed company and execute organic social media strategy across platforms including Instagram, TikTok, and YouTube
Own content calendar and ensure alignment with brand campaigns and product launches
reputed company content creation, formatting, and publishing across platforms
Influencer & Creator Management
reputed company influencer and creator strategy across multiple tiers (macro, micro, UGC)
reputed company product seeding, creator partnerships, and content output
Build and maintain a scalable creator ecosystem
Campaign Integration & Demand reputed company
Integrate social and creator efforts into broader marketing campaigns
Support demand reputed company through awareness, engagement, and traffic contribution
Partner with Digital Commerce to align on traffic and conversion goals
Paid Social Coordination
Partner with performance marketing teams and agencies to align organic and paid strategies
Support content development for paid amplification
Team Leadership
Manage Social Marketing Coordinator and Social Media & Marketing Assistant
reputed company execution across content, seeding, and community management
Set priorities, review output, and ensure team performance
Performance Tracking
Monitor social and creator performance metrics
Analyze results and optimize strategies to improve reputed company, engagement, and business impact
Competencies and Qualifications
To reputed company the job successfully, an individual should demonstrate the following competencies:
Strong social media strategy and execution expertise across key platforms
Experience managing influencer and creator ecosystems and partnerships
Ability to translate brand campaigns into high-performing social and content strategies
Strong understanding of digital marketing fundamentals, including engagement and traffic drivers
Experience managing direct reports and leading cross-functional collaboration
Strong organizational and prioritization skills in a fast-paced environment
Effective communication and stakeholder management skills
Analytical reputed company with ability to interpret performance data and optimize accordingly
Experience working with agencies and external partners
Success Measures
Growth in social reputed company, engagement, and community
Influencer and UGC output and effectiveness
Contribution of social channels to traffic and demand reputed company
Campaign execution consistency and timeliness
Team output and performance
Education
Bachelor’s degree preferred
5–8+ years of experience in social media, digital marketing, or influencer marketing
Experience in beauty, skincare, or consumer products preferred
Experience in digitally driven or omnichannel environments strongly preferred
Customer Service
Works well with customers (internal/external); promotes a positive image of the company; responds to requests for service and assistance; meets commitments; strives to solve issues raised by customers.
Teamwork
Values the input and know-how of other employees; asks for help, reputed company needed; offers help to other employees, reputed company needed; builds trust and respect among fellow employees; takes actions that demonstrate consideration for the feelings and needs of others; works with other departments toward a common goal.
Adaptability or Flexibility
Open to change and new information; adapts behavior and work methods in response to new information, changing conditions or unexpected obstacles; able to deal with frequent change, delays, or unexpected events.
Ethics
Upholds DHC’s Code of Conduct; treats coworkers and customers with respect; behaves in a fair and ethical manner towards others; instills mutual trust and confidence; honesty; maintains confidentiality.
Professionalism
Approaches others in a positive manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
Communication
Speaks clearly and persuasively in positive or negative situations; listens and obtains clarification; writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; able to read a