Lifesight is seeking a dynamic, charismatic, and knowledgeable Marketing Generalist to join our US team. This role is unique, blending core marketing skills with a strong emphasis on product marketing evangelism. You will be a primary voice and face for Lifesight in the US market, acting as a passionate advocate for our platform. You'll leverage your deep understanding of the marketing measurement space, the broader marketing industry, and the US media landscape to connect with our audience, build community, and drive awareness. If you're a natural communicator, love engaging with people, thrive in the spotlight, and are passionate about the advancement of marketing technologies, this is the role for you.
Serve as a key public spokesperson and advocate for the Lifesight platform.
Develop and articulate compelling product positioning and messaging tailored to the US market.
Translate complex technical features into clear benefits and value propositions for our Ideal Customer Profile (ICP).
Host and produce engaging webinars, podcasts, and video content featuring Lifesight's solutions and industry insights.
Develop and contribute to blog posts, whitepapers, case studies, and social media content that establishes Lifesight as a thought leader.
Actively manage and grow Lifesight's presence on key social media platforms (especially LinkedIn, Twitter), engaging directly with the marketing community.
Represent Lifesight at industry conferences, trade shows, and networking events.
Proactively seek and secure speaking opportunities at relevant industry events.
Deliver compelling presentations and product demonstrations.
Build relationships with industry influencers, analysts, and potential partners.
Stay constantly informed about trends, challenges, and innovations within the marketing measurement space, AdTech/MarTech, and the overall US media landscape.
Monitor competitor activities and provide insights to internal teams.
Collaborate closely with the sales team to understand their needs and challenges.
Develop sales tools and collateral (presentations, battle cards, talking points) that effectively communicate Lifesight's value proposition.
Support sales efforts by participating in key prospect meetings or calls when needed as a subject matter expert.
Bachelor's degree in Marketing, Communications, Business, or a related field.
3-5 years of experience in a marketing role, with significant experience in product marketing, brand advocacy, developer relations, or a similar evangelist-focused position within the B2B SaaS or MarTech/AdTech industry.
Deep understanding of the marketing measurement landscape: Familiarity with attribution models, media mix modeling (MMM), incrementality testing, customer data platforms (CDPs), data clean rooms, and related concepts.
Strong knowledge of the broader marketing industry and the US media landscape.
Exceptional communication skills: Outstanding verbal, written, and presentation abilities. You must be comfortable and compelling in front of an audience, whether live or virtual.
Proven public speaking experience: Demonstrated ability to engage audiences at events, on webinars, or podcasts.
Charismatic and personable: A natural "people person" who genuinely enjoys networking, building relationships, and being a public face for a brand.
Social Media Savvy: Active and proficient user of professional social media platforms (especially LinkedIn) with experience building a personal or company brand.
Confident and articulate: Ability to speak with authority and credibility to our ICP (marketing leaders, data analysts, media planners, etc.).
Ability to grasp technical concepts and translate them into business value.
Self-starter with the ability to manage multiple projects simultaneously in a fast-paced environment.
Based in the United States and willingness to travel domestically for events.
Direct hands-on experience using marketing measurement or analytics platforms.
Existing network within the US marketing, AdTech, or measurement community.
Experience creating and hosting podcasts or webinars.
Opportunity to be a key, visible player in a growing company.
A dynamic and collaborative work environment.
The chance to shape the voice and perception of a leading MarTech platform.
Originally posted on Himalayas
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