TikTok Ads Performance Specialist PH responsible for strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts. Must have strong understanding of platform culture, scroll behavior psychology, hook creation, and short-form video testing methodologies.
Requirements
- Conduct structured intake to understand client offers, audience profiles, and KPIs
- Design campaign frameworks aligned with lead generation or revenue goals
- Configure ad group segmentation based on testing strategy
- Launch campaigns using controlled budget allocation frameworks
- Develop structured creative testing plans
- Test multiple creative formats
- Build broad targeting structures aligned with TikTok algorithm best practices
- Monitor CPM, CTR, CVR, and CPA metrics
- Adjust bidding strategies and audience structures based on performance data
- Ensuring accurate TikTok tracking implementation
- Monitor daily and weekly spend pacing
- Maintain cost efficiency thresholds
- Reallocate budget toward high-performing creatives
- Prevent overspending during learning phases
- Implement structured scaling methodologies
Benefits
- Fully remote India-based contractor engagement
- Stable INR hourly compensation
- Exposure to U.S. market clients
- Opportunity to build emerging TikTok growth systems
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