USA - Content & Social Media Specialist#26-01403
Hoboken, NJ
All On-site
Job Description
JOB PURPOSE
Prefer 3 days onsite - potentially open to fully remote - potential travel.
There will be two rounds of TEAMS interviews before a hiring decision is made.
The Content Creation Lead is responsible for leading the digital content creation for our Brand in the market to guarantee creative excellence, brand consistency and effectiveness (ROI), via:
Leveraging our E2E marketing technology capability (including Gen AI)
Liaising with local social first content agencies. Guarantee creative excellence, brand consistency and effectiveness (ROI)
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Lead the development and execution of a US-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.
Own content effectiveness and excellence for the brands across consumer and shopper touchpoints. Take content modules and remix it into platform specific needs. Monitor performance, test via internal tools, and optimize with remixed content; redeploy.
Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets - ensuring it resonates with the communities we are engaging with.
Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
Ensuring digital content is culturally relevant, engaging and authentic content output.
Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.
Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation
Skills
Core Content Creation & Leadership:
Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.).
Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty.
Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.
Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
Technology & AI Integration:
Generative AI Understanding: Knowledge of how Gen AI tools work, their capabilities and limitations in content creation (e.g., generating copy ideas, image prompts).
Tech-Savviness (preferred): Comfort exploring and evaluating new content creation tools and platforms relevant to beauty (AR/VR, interactive experiences, etc.).
Data-Driven Approach (preferred): Leveraging data and analytics to inform AI-powered content decisions, personalise experiences, and maximise impact.
Ethical Considerations (preferred): Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices.
Agency Collaboration:
Briefing & Communication: Expertise in developing clear and comprehensive briefs for local agencies, outlining objectives, brand guidelines, and desired outcomes.
Relationship Management: Building strong relationships with agencies, providing constructive feedback, and ensuring seamless collaboration.
Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.
Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles.
Leadership
You are an inclusive motivator of people. Your team delivers with real passion, growing and learning from each other whilst delivering quick wins.
You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
Critical SOL (Standards of Leadership) Behaviors
PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
TALENT CATALYST: Invests in people - coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside ***.
CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
Job Sumary:
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