About the role
Reporting to the Chief Marketing Officer, the Vice President of Data & Analytics will help lead our data strategy and analytics operations, shaping the data vision, ensuring effective data use, and driving data-driven decision-making. This role involves managing teams, overseeing data infrastructure and tools, and developing strategies for data management and insights.
KEY RESPONSIBILITIES:
- Be able to dig into the data and “do the work” as well as lead the team
- Create visualizations that inform product, marketing, testing and leadership
- Collaborate with executives, business leaders, and cross-functional teams to align extensive data and analytics initiatives with overall business objectives.
- These teams include product, marketing, business development, data science, and finance to drive data-driven decision-making.
- Be curious and proactive about business improvements though data and insights.
- Find opportunities we did not know existed without prompting as well through cross-functional interaction.
- Product Insights: Enhance our product analytics approach to uncover deeper insights about our members. Analyze behavioral and experiment data to determine what resonates with them, using these insights to develop a more personalized product roadmap.
- Marketing Effectiveness: Employ advanced techniques to assess the effectiveness of our marketing investments. Identify growth opportunities within various segments and optimize our investment mix to capitalize on these areas.
- Develop and execute a comprehensive data strategy while building and leading high-performing, cross-functional data teams to foster a data-driven culture and enable data-informed decision-making.
- Facilitate collaboration with business leaders to identify innovation opportunities, improve operational efficiency, and effectively communicate complex insights to technical and non-technical audiences.
- Oversee the design, development, and maintenance of scalable data pipelines, warehouses, and governance frameworks to support analytics, ensure data quality, and empower self-service analytics.
- Own strategies, including dynamic models, price elasticity analyses, and experimentation initiatives to drive business outcomes.
- Lead a highly effective, innovative team focused on conceptualizing and implementing a companywide strategy for leveraging data and analytics to provide products that will WOW our customers and prospects
- Develop and implement a companywide organizational strategy for data and analytics
- Understand industry trends and how to utilize information effectively, improving and streamlining data systems within the company, driving innovation.
- Advises team on technical, descriptive, and statistical approaches to solve complex business problems
- Work closely with Marketing and Product team to develop objectives
- Lead the charge in driving our analytics strategy, delivering high-impact insights that shape key decisions.
- Play a pivotal role in converting raw data into actionable insights, empowering teams to drive business growth, foster innovation, and maintain a competitive edge in the marketplace.
REQUIRED SKILLS & EXPERIENCE
- Master’s Degree in Computer Science, Statistics, Mathematics, Information
- Systems, Data Science or a related technical field and advanced degrees.
- 10+ years of leadership experience in data and analytics, including a track record of building and scaling high-performing data teams and cloud-based data platforms, while modeling leadership principles.
- Deep expertise in working with large, complex datasets, predictive analytics, machine learning, and advanced analytical tools to extract actionable insights.
- SQL, visualization, solution design, and utilize tools like Tableau & Mix panel
- Experience leading the development of a robust and scalable data platform that can support the organization’s growing data needs.
- Exceptional ability to translate technical concepts into actionable business insights and coordinate cross-functionally with key stakeholders and effectively communicate complex data insights to technical and non-technical audiences, including C-suite.
- Track record of successful leadership to drive results and proactively manage change in a complex and dynamic organizational, technological, and operating environment.
- Strong knowledge of technology stacks covering comprehensive data platforms and analytics platforms.
- Must have experience within the consumer tech industry, B2C, mobile and Influencer space is a strong plus
WHAT’S in it for YOU:
- You’ll thrive in a collaborative environment with a casual atmosphere.
- Embrace challenges with a solution-oriented mindset.
- Experience the impact of your work on the business.
- Enjoy autonomy and flexibility with asynchronous work.
- Work across the organizational hierarchy, collaborating with all levels of the business.
If all of this sounds good to you, we look forward to getting to know you!
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