Marketing Analyst

This is a contract role through Magnit for Consumers Energy in Jackson, Michigan. This is a remote role with some occasional onsite presence required therefore ONLY Michigan residents will be considered for this role. The Voice of Customer team is looking for a research analyst who is empathetic about the Consumers Energy customer and curious to gather keen insights to communicate those to the business stakeholders across the enterprise. To ensure success, our marketing research analyst should be an exceptional communicator and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior. JOB DESCRIPTION/RESPONSIBILITIES We are seeking a highly analytical and creative Market Research & Insights Analyst to join our Voice of the Customer (VoC) team. This role will combine expertise in market research with strong data visualization skills to ensure customer insights are communicated clearly and effectively across the organization. The ideal candidate will be able to design and execute research, analyze complex datasets, and develop dashboards that empower business teams to take action. Responsibilities: • Design and execute quantitative and qualitative market research studies to capture customer sentiment and behavior. • Analyze research data and synthesize findings into actionable insights for business decision-making. • Develop clear, compelling visualizations and reports that make insights easy to understand and act upon. • Build and maintain interactive dashboards in Power BI to provide real-time visibility into customer feedback and trends. • Collaborate with cross-functional teams to ensure insights are aligned with business priorities and drive measurable outcomes. • Maintain data integrity and ensure compliance with governance standards. • Continuously improve research methodologies and visualization techniques to enhance impact and efficiency. • This position is remote, with occasional in‑person attendance as needed. Skills & Qualifications • Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field (or equivalent experience). • 3+ years of experience in market research, customer insights, or data analytics. • Strong proficiency in data visualization tools (Power BI required; Tableau or similar a plus). • Skilled in translating complex data into clear, actionable insights for non-technical audiences. • Experience with survey design and analysis tools (Qualtrics, Medallia, InMoment, etc.) preferred. • Excellent communication and storytelling skills; ability to present insights to senior leadership. • Strong analytical and problem-solving skills with attention to detail. • Ability to manage multiple projects in fast-paced environment. Nice to Have • Familiarity with advanced analytics tools (SAS, Minitab, R, etc.). • Experience with dashboard automation and data integration. • Knowledge of generative AI tools for insight generation Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field (or equivalent experience). Hourly Pay Rate Range (dependent on location, experience, expectation) The pay range that Magnit reasonably expects to pay for this position is: $40-$50/ per hour Benefits: Medical, Dental, Vision, 401K (provided minimum eligibility hours are met) All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin. Apply tot his job