Paid Media Manager, CORP/ENT Lead Gen & Acquisition

About the positionResponsibilities• Act as the global program lead for CORP/ENT paid media — ensuring alignment across regions while owning and executing paid media strategy for the Americas. • Lead paid media strategy and execution for Asana's CORP/ENT segments across lead generation and self-serve acquisition (SSB), with a primary focus on driving high-quality lead generation and pipeline growth. • Own and optimize paid lead gen programs across key digital channels including paid social, content syndication, and search — developing integrated campaigns that connect to segment-specific buyer journeys.• Serve as the primary paid media partner to the Global Campaigns team, collaborating on campaign development, asset strategy, audience targeting, and regional execution. • Manage a multi-million-dollar global media investment for CORP/ENT, ensuring efficient spend allocation, performance tracking, and accountability for results through our media agency partnership. • Collaborate with Marketing Analytics, Marketing Ops, and Data Science to measure and optimize program performance across key stages of the funnel, including MQL quality, conversion rates, pipeline contribution, and ROI.• Lead incrementality testing, A/B experimentation, and lift studies (in partnership with Analytics and Data Science) to continuously improve targeting, messaging, and media mix. • Create and present performance reviews, retrospectives, and strategic recommendations to cross-functional partners and senior leadership. • Champion best practices in B2B lead generation and paid acquisition, contributing to the evolution of Asana's performance media strategy and capabilities. Requirements• 8-12 years of experience in B2B demand generation or performance marketing, with a strong focus on paid lead generation for mid-market and enterprise segments.• Proven success scaling lead gen programs across digital channels such as paid social, content syndication, and search — with a focus on pipeline quality, conversion to revenue, and measurable business impact. • Experience owning and optimizing paid media budgets and working closely with internal teams and media agencies to manage execution and accountability. • Skilled at building integrated campaigns across paid channels, developing audience strategies, and tailoring creative approaches by segment, vertical, or buyer persona.• Proven experience with hands-on setup, execution, and management of marketing campaigns in Salesforce and Marketo. • Understanding of how paid media programs integrate with marketing automation and CRM platforms to drive lead flow, attribution, and pipeline visibility. • Strong analytical thinker who uses data to drive decisions, improve performance, and communicate impact. • Effective cross-functional collaborator who can translate media insights into clear recommendations for Campaigns, Content, Creative, and Sales teams.• Highly self-directed with the ability to operate independently while influencing across functions and regions in a matrixed environment. • Outcome-driven mindset with a focus on pipeline contribution, business growth, and continuous optimization. • Excited to lead through expertise, influence, and execution — with a growth mindset and interest in developing toward broader leadership over time. Benefits• Mental health, wellness & fitness benefits• Career coaching & support• Inclusive family building benefits• Long-term savings or retirement plans• In-office culinary options to cater to your dietary preferences Apply tot his job