Part-Time Social Media Ads Manager & Content Strategist
About the RoleI’m looking for an experienced Social Media Ads Manager & Content Strategist who can:- Manage and optimize paid campaigns on Facebook and X- Guide and eventually launch TikTok ads- Build a platform-specific content strategy- Create on-brand content for posting- Moderate and respond to community engagement appropriatelyImportant: Content creation will require approval before publishing until full brand alignment is established. Core ResponsibilitiesPaid Ad Management:Facebook- Deploy and monitor campaigns- Run structured A/B testing- Track CPC, CPM, CTR, CPA, and audience segmentation- Adjust pacing and targeting based on results- Provide weekly performance reports and actionable recommendationsX (Twitter)- Set up and manage paid campaigns- Translate FB targeting logic into X audience behavior- Monitor performance, pacing, and early optimization- TikTok (Exploration → Launch)- Recommend ideal formats, funnel structure, and budget feasibility- Assist with initial ad launch once strategy is approvedContent Strategy & Creation- Build a 30–60 day content calendar- Draft platform-native content for Facebook, X, and (eventually) TikTok- Maintain consistent visual/tonal alignment with brand- Prioritize high-signal content tied to ad scheduling and momentum cyclesApproval:- All content must be submitted and approved before posting until alignment and accuracy standards are confirmed.Community Interaction & Moderation- Monitor incoming comments on ad posts, feed posts, and campaign threads- Respond professionally in alignment with brand voiceIdentify sentiment trends, repetitive concerns, and friction points (requires approval until alignment and accuracy standards are confirmed)- Maintain a measured tone — no hype forward languageTools & Platforms- Facebook Ads Manager- X Ads Manager- TikTok Ads Manager (later phase)- Google Drive / Sheets (reporting + calendar + asset sharing)Ideal Experience- Hands-on multi-platform paid ads experience- Content planning and posting background- Moderation experience (community or campaign-level)- A/B testing competency- Understanding of brand tone consistency and regulatory sensitivity (preferred but not required) Apply tot his job