Personal Brand Expert (Organic Growth Strategist)
About the position We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram... Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp. This is a hands-on performance role — You’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image. Growth into CMO role possible and welcomed. Whether building a new profile from scratch or improving an existing one... If you get excited by scaling a personal brand through core values & storytelling, this role is for you. About Richard Yu Richard turned a $500 digital product into an 8-figure online education empire. Now, he teaches others how to do the same while documenting everything on Instagram and YouTube. Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education. Responsibilities • Own and scale the organic Instagram funnel. • Map out a growth plan for our organic Instagram presence • Establish us as an authority to attract the right audience for the brand • Research competitors & do niche research to find what's working • Strategize the brand across different organic platforms • Create high-converting, nurturing, and storytelling content (carousels, stories, reels) • Collaborate and lead the content creation team • Repurpose content from our existing library of posts, clips, images, and B-roll footage • Optimize and scale the funnel without being salesy • Track performance and improve KPIs Requirements • A field athlete—you write, test, and launch content yourself • A direct response operator—you speak offer, funnel, and media fluently • A data-obsessed optimizer—you track everything and act on it • A branding expert—you love building personal brands and positioning in the market • A feed-native creative—you can write in Richard’s voice and hook the scroll • A high-energy leader—you set your own goals and push for big outcomes • A self-starter—you don’t wait for permission, you execute daily • You’ve written dozens of posts that drove real growth of a personal brand • You've gained 100k+ followers for a personal brand in the info space • You’ve worked inside high-ticket coaching or online education brands • You’ve operated in a fast-paced sales environment that expects results Benefits • Base salary (we’ll match or exceed your current comp) • Performance-based bonuses tied to direct results Apply tot his job