Planner, Pricing Strategist
About the positionResponsibilities• Market Analysis:• Monitor industry trends to identify opportunities and threats that would impact pricing decisions. • Monitor competitors' pricing strategies and promotional activities to understand their positioning in the market, provide insights on those pricing dynamics, and recommend appropriate responses to maintain a competitive edge. • Conduct in-depth market research, both internally and externally, to gather insights on customer preferences, pricing sensitivity, and buying behavior.• Cost Analysis:• Evaluate the cost structure of products, including production, distribution, marketing, damages, and all associated selling expenses, to ensure bottom-line pricing aligns with profit margin goals. • Pricing Strategy Development:• Develop and recommend pricing strategies for all sales channels that consider factors such as product uniqueness, target customer, and overall value proposition. • Propose tiered pricing, bundling, or other promotional strategies to cater to different customer segments and maximize overall revenue.• Price Optimization, Testing, and Implementation:• Work closely with the various teams to ensure smooth implementation of new pricing strategies. • Analyze historical sales data and pricing information to identify patterns and correlations that guide pricing adjustments. • Utilize pricing models and software tools to simulate and forecast the impact of various pricing scenarios on revenue and profitability. • Design and execute price tests to evaluate the impact of pricing changes on customer behavior and financial outcomes.• Monitor the results of implemented pricing strategies and iterate based on performance feedback. • Data Analysis and Reporting:• Gather and analyze data from various sources to generate reports and dashboards that provide insights into pricing performance and effectiveness. • Present findings and recommendations to management in a clear and actionable manner. • Recommend peripheral pricing software to utilize and integrate with our existing systems for streamlined and improved pricing functionality across our omni-channel platform.Requirements• Minimum 5 - 10 years of experience in similar analytical and planning roles in omni-channel within the consumer product goods industry• Proficiency in pricing, data analysis, and statistical tools, as well as market trends• Strong analytical skills with experience in data analysis and interpretation• Excellent communication and presentation skills• Detail-oriented with a high level of accuracy in pricing calculations• Experience with financial modeling and forecasting• Ability to work independently and meet tight deadlines• Proficient in Microsoft Excel, including VLOOKUP and Pivot TablesNice-to-haves• Microsoft PBI, Tableau, and/or SQL knowledge is a plus, but not required Apply tot his job