[Remote] Demand Generation Manager, Events

Note:The job is a remote job and is open to candidates in USA. Customer.io is a platform that helps companies communicate effectively through automated messaging. They are seeking a Demand Generation Manager, Events to plan and coordinate various events, ensuring they align with marketing goals and foster meaningful engagement with attendees. Responsibilities• Support the planning and coordination of Customer.io’s global events calendar — from virtual sessions and webinars to field events and industry conferences.• Partner with theSenior Demand Gen Manager and broader marketing team to define goals, audiences, formats, and success metrics. • Help evaluate sponsorships, speaking slots, event formats, and new opportunities that align with our demand goals• Work closely with cross-functional partners to ensure every event feels cohesive and aligned with our campaigns and messaging. • Manage the day-to-day logistics that make events successful: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground or virtual support.• Partner with Content, Design, Product Marketing, and Sales to develop compelling event assets and presentations. • Oversee registration flows, pre-event communication, and the attendee experience — from first touch to follow-up. • Step in wherever needed to keep events running smoothly, calmly, and on-brand. • Execute multi-channel promotional plans across email, social, paid, and partner channels. • Build and optimize landing pages, forms, and registration workflows. • Collaborate with RevOps and Lifecycle teams to ensure lead capture, routing, and follow-up happen correctly and quickly.• Manage attendee communication throughout the event lifecycle. • Track event performance — registrations, attendance, engagement, and pipeline impact. • Share insights and recommendations to help us continually improve ROI and attendee experience. • Maintain documentation, templates, and repeatable workflows that make running events smoother and more scalable. • Partner with RevOps to ensure clean attribution and accurate reporting across systems. Skills• 3+ years in event marketing, demand generation, or integrated marketing within B2B SaaS.• Experience supporting or running a mix of virtual events, webinars, and in-person activations. • Strong project management skills — you juggle timelines, tasks, and teams with ease. • Experience collaborating with Sales and supporting event-driven follow-up. • Comfortable with marketing automation tools (HubSpot, Customer.io, Marketo, etc.) and Salesforce. • Familiarity with webinar platforms (Livestorm, Zoom, ON24, etc.) and event management tools. • Understanding of lead capture, UTMs, attribution, and event funnel performance.• Ability to partner with RevOps to troubleshoot data flows and ensure clean reporting. Benefits• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family• 16 weeks paid parental leave• Unlimited PTO• Stipends for remote work and wellness• A professional development budgetCompany Overview• Customer.io enables users to send newsletters to selected segments of customers using their website data. It was founded in 2012, and is headquartered in Portland, Oregon, USA, with a workforce of 201-500 employees.Its website is Apply tot his job