[Remote] Digital Marketing Manager - Corporate Office - Marketing

Note:The job is a remote job and is open to candidates in USA. BUCO is a company focused on strategic planning and management in digital marketing. They are seeking a Digital Marketing Manager to develop and implement digital strategies, manage content sourcing, and optimize user experience across various digital channels. Responsibilities• Develop and implement the overall digital and social strategies• Manage the content sourcing of digital content through external consultants and supplier’s ex blogging content• Manage online brand and product campaigns through digital agency brand teams & content managers• Optimize cross-channel user experience for different customer segments• Evaluate customer research, market conditions and competitor data for continuous improvement of customer user experience for the digital customer facing channels• Utilize a range of media techniques including paid search, SEO, PPC, secondary suppliers online advertising done through digital agencies• Research, recommend, and implement new opportunities to promote the brands via the digital channels• Maintain and manage the content strategy for various brands’ digital channels including all social media platforms and instore advertising system• Look for new opportunities and initiatives to drive brand awareness online• Devise strategies to drive online traffic to the digital customer channels• Analyse and report on all digital campaigns and promotions• Track analyse and report on digital market spend and results on a monthly basis• Lead and Assist IT & other stakeholders with e commerce, mobile, website channel & platform development and implementation as well as innovation between brand manager, IT, digital & agencies (redesigns & new build)• Ability to work with the marketing team and provide input in other areas• Develop and continuously optimize the digital marketing plan in line with brand strategies• Oversee the development, conceptualizing and implementation of all digital marketing campaigns• Ensure all digital marketing initiatives are trackable to overall KPIs• Optimize & maintain analytical measuring tools to track and measure online marketing campaigns to ensure leads are generated, customers are engaged, and customer profiles are developed across channels (where budget allows)• Consumer and digital trends monitoring and reporting (including competitor analysis)• Ensure all projects and campaigns are executed within allocated budget and deadlineSkills• Bachelor's degree in communications, advertising or related field• 5 to 8 years of experience in advertising or marketing industry• 2 to 5 years of experience in digital marketing, including website content management and/or social media management• Experience in setting up and optimizing Google Adword Campaigns• Working knowledge of HTML, CSS and JavaScript Developments and constraints• Solid knowledge of website analytics tools (e.g.) Google Analytics, Netlsight, Omniture, WebtrendsCompany Overview• Somos líderes e innovadores en el desarrollo y fabricación de piezas de caucho en el mercado agrícola con presencia en Europa, África, Asia, Oceanía y América.It was founded in 1972, and is headquartered in Belen De Escobar, Buenos Aires, ARG, with a workforce of 51-200 employees. Its website is Apply tot his job