[Remote] Growth Marketing Manager – Email & Webinar

Note: The job is a remote job and is open to candidates in USA. OneStream is seeking a tech-savvy, data-driven Growth Marketing Manager – Email & Webinar to own and optimize two of the organization’s most important demand channels: email and webinars. This role is designed for someone who thrives at the intersection of platform ownership, enablement, and performance optimization, focusing on driving engagement, pipeline creation, and customer lifecycle progression. Responsibilities • Own the day-to-day email marketing strategy including execution, measurement and optimization of targeted programs • Build and optimize lifecycle nurtures, event and webinar promotion, post-webinar follow-up journeys and re-engagement programs • Develop and implement advanced segmentation strategies using firmographic, intent, behavior and third-party data • Create structured A/B and multivariate testing plans across content, subject lines, CTAs, cadence, and audience • Monitor performance metrics and recommend ongoing optimization opportunities • Partner with broader Marketing team to share email best practices and insights • Manage the webinar promotion and lifecycle journey, from registration through follow-up • Serve as the day-to-day subject matter expert and power user for the Goldcast platform • Define and maintain webinar standards, templates, and best practices within Goldcast • Enable Campaign Managers, Field Marketing, and other teams to execute their own webinars through training, documentation, and guidance • Collaborate with Product Marketing and SMEs to support compelling webinar experiences • Coordinate with Campaign Managers to ensure webinars align to priority segments and pipeline needs • Optimize registration, attendance, engagement, and conversion through continuous improvement and provide sales with relevant webinar engagement and intent insights • Track webinar contribution to pipeline and lifecycle movement in partnership with Marketing Operations • Continuously evaluate and implement new features to improve attendee experience and outcomes • Analyze performance of email and webinar programs • Identify trends, opportunities, and performance gaps using engagement and pipeline data • Build and maintain webinar & engagement reporting using Goldcast tools and dashboards • Develop test-and-learn roadmaps for both channels • Partner with Marketing Operations and RevOps to access dashboards and deliver insight-driven recommendations • Report on channel impact across engagement, pipeline creation, and lifecycle progression • Communicate effectively with internal stakeholders and leadership, including regular updates on campaign performance and strategic recommendations. Provide recommendations based on data-driven insights to guide future marketing efforts Skills • Bachelor's degree in related field • 5-7 years of relevant experience • Strong proficiency with marketing automation platforms (HubSpot preferred) including email, workflows, segmentation, and reporting • Experience managing webinars using platforms such as Goldcast, ON24, Zoom, or similar • Experience in Salesforce or related CRM • Excellent project management, organizational, and critical thinking skills • Strong analytical mindset with the ability to interpret data and drive decisions • Demonstrated ability to work cross-functionally and manage multiple stakeholders • Excellent organizational and project management skills • Innovative, curious, and comfortable experimenting and iterating • Experience in enterprise SaaS or financial technology • Understanding the full customer lifecycle from acquisition through retention and advocacy Benefits • Vision • Medical • Life • Dental • 401K • Excellent Medical Plan • Dental & Vision Insurance • Life Insurance • Short & Long Term Disability • Vacation Time • Paid Holidays • Professional Development • Retirement Plan Company Overview • OneStream Software is an independent software company that develops a financial planning and analysis software. It was founded in 2010, and is headquartered in Rochester, Michigan, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job