Remote Lifecycle Marketing Specialist – Full‑Time (Senior Level) – Email & Automation Expert – Shelbyville, Tennessee – $90‑$115K Salary – Work From Anywhere

TITLE:Remote Lifecycle Marketing Specialist – Full‑Time (Senior Level) – Email & Automation Expert – Shelbyville, Tennessee – $90‑$115KSalary – Work From Anywhere --- Who we are At Aurora HealthTech we help midsize health‑service providers keep patients engaged through a single, privacy‑first platform that stitches together scheduling, telehealth, and billing. Our product grew 3‑fold in the last 18 months, and we now sit on over 1.2 million active user records. The growth has been organic—most of our revenue comes from referrals, not paid ads—so we lean heavily on keeping existing users happy, renewing contracts, and expanding usage.That’s where lifecycle marketing lives. Why this role exists now In the past quarter we launched two major releases (the “Care Continuity” module and an AI‑driven appointment reminder). Early adoption was strong, but churn in the 30‑day window after rollout jumped from 3.2 % to 5.9 % as users struggled to see the new value. Our Customer Success team flagged the dip, and the data showed that half of the at‑risk accounts never opened the onboarding email series. The executive team decided to double down on retention, allocating a $2 million annual email budget and expanding the marketing automation stack.They asked for a senior lifecycle marketer who can own the full funnel—from acquisition nurture to win‑back—while coordinating with product, data science, and support. That’s the opening you’ll fill. The team you’ll join You’ll sit at the intersection of four small squads: * Product Ops – 2 product managers and a UX researcher, all based in Shelbyville, Tennessee. * Customer Success – 5 specialists who field inbound tickets and run quarterly business reviews. * Data & Analytics – 3 analysts (SQL, Amplitude, Tableau) who track cohort health.* Creative & Content – 2 copywriters and a designer who live‑test messaging. Together we are a 12‑person, cross‑functional crew that meets daily in a shared Slack channel, runs a weekly “Retention Retro” on Zoom, and celebrates every 10‑point lift in NPS with a virtual coffee. We’re remote‑first, but we maintain a “hub” in Shelbyville, Tennessee for occasional meet‑ups, so you’ll hear the city name often—even if you work from a beach in Bali. What you’ll do day‑to‑day 1. Map the customer journey – Build detailed, data‑backed lifecycle maps for each persona (new patients, chronic‑care users, provider admins).Identify friction points and propose experiments; your maps become the shared reference for the entire org. 2. Design and execute nurture streams – Own end‑to‑end email, in‑app, and SMS campaigns in HubSpot, Marketo, and Braze. You’ll write subject lines, craft copy, and set up segmentation logic (e.g., “patients who missed their first follow‑up appointment in 7 days”). 3. Automation & orchestration – Use Customer.io and Zapier to build conditional triggers (e.g., “if a user clicks the “Reschedule” link, send a reminder 2 days later”).Maintain a library of reusable workflows that reduce manual effort by at least 30 %. 4. Analyze performance – Pull cohort dashboards in Amplitude and Tableau, apply SQL queries to the Snowflake warehouse, and calculate key retention metrics (30‑day churn, LTV uplift, email‑open/CTR). Share weekly reports with the product team and suggest next‑step hypotheses. 5. Collaborate on creative assets – Work with the design lead to produce responsive email templates, GIFs, and micro‑videos. You’ll also QA content in Litmus to ensure rendering across Outlook, Gmail, and Apple Mail.6. Stakeholder communication – Run a bi‑weekly “Lifecycle Review” call with senior leadership, summarizing revenue impact (e.g., “the recent win‑back flow generated $180 K in renewed contracts”). Keep the broader organization aligned on retention goals. 7. A/B testing and optimization – Deploy multivariate tests in HubSpot and Braze, focusing on variables like send time, copy tone, and CTA placement. Aim for a minimum detectable lift of 5 % before scaling. 8. Documentation & SOPs – Write clear runbooks (e.g., “How to launch a new onboarding series in 48 hours”) stored in Notion, so anyone on the team can pick up a campaign without a hand‑off.Tools & tech you’ll use (we count 12, but feel free to add a few more as the stack evolves): * HubSpot (email, CRM, workflow automation) * Marketo (B2B nurture and scoring) * Braze (in‑app messaging) * Customer.io (event‑driven triggers) * Salesforce (pipeline visibility) * Google Analytics & Amplitude (behavioral analytics) * SQL (Snowflake) – for raw data extraction * Tableau (visual reporting) * Litmus (email testing) * Slack (real‑time communication) * Asana & Notion (project & knowledge management) * Zapier (light‑weight integrations) How we measure success * Retention lift – +12 % YoY improvement in 30‑day churn across the “Care Continuity” cohort within the first six months.* Revenue impact – $250 K in incremental renewals attributed to win‑back flows by Q4. * Engagement – Email open rates above 38 % and CTR > 6 % for at‑least three core nurture streams. * Efficiency – Reduce manual campaign build time from 4 hours to ≤ 1 hour per flow via automation templates. * Stakeholder satisfaction – NPS from internal partners (Product, CS) of 9+ on “lifecycle support.”These metrics are reviewed in our monthly “Retention Scorecard” meeting; we love numbers because they tell us where we’re actually delivering value.Who you are * Experience – 4‑6 years building lifecycle programs in B2B SaaS or health‑tech, with at least one full‑funnel project that moved the needle on churn. * Skill set – Proficient in HubSpot or Marketo (certified is a plus), comfortable writing SQL, and savvy with analytics platforms (Amplitude, Tableau). * Mindset – You think like a scientist: hypothesize, test, iterate, and celebrate small wins. You’re also a storyteller, able to translate data insights into copy that resonates with patients and providers alike.* Collaboration – You’ve worked cross‑functionally with product, engineering, and support, and you can explain “open rates” to a non‑technical stakeholder without jargon. * Remote‑ready – You manage your own schedule, have a reliable internet connection, and are comfortable using Zoom, Slack, and Asana daily. * Education – Bachelor’s degree in Marketing, Communications, Business, or a related field; an MBA or advanced analytics coursework is a bonus but not required. Benefits we actually care about * Competitive salary – $90 K‑$115 K USD, plus quarterly performance bonus tied to retention metrics.* Remote‑first flexibility – Work from anywhere, with a $1 K annual stipend for home‑office gear (monitor, ergonomic chair, headset). * Health & wellness – Medical, dental, vision, and a generous 15 day PTO policy that rolls over. We also sponsor a quarterly “mental‑health day” where the whole team logs off. * Professional growth – $2 K per year for conferences, certifications (e.g., HubSpot, Marketo), and online courses. You’ll have a quarterly 1‑on‑1 with the VP of Growth to map out a career plan. * Team culture – Monthly “Coffee & Canvas” virtual hangouts, a Discord channel for non‑work chat, and a yearly in‑person retreat in Shelbyville, Tennessee (we’ve booked a loft near the river for a weekend of games and brainstorming).A human moment > “I still remember the first time I saw our win‑back flow bring a 30‑day churned patient back into care. I told the team, ‘We just turned a goodbye into a hello—on a Tuesday afternoon, with an email we wrote in an hour.’ That’s the kind of impact that keeps me up at night—in a good way.” – Maya,Senior Lifecycle Marketer (joined 2022) 1. Submit your resume – Highlight specific campaigns with metrics (open rates, churn reduction, revenue impact). 2. Include a brief case study (max 500 words) describing a lifecycle program you owned from concept to results.3. Two references – Preferably a former manager and a teammate who can speak to your analytical and collaborative style. 4. Optional video – A 60‑second intro (you can record on your phone) telling us why you’re excited about health‑tech retention. We’ll review applications on a rolling basis, aiming to schedule a first‑round Zoom interview within 5 business days of receipt. The interview will consist of a quick “storytelling” round (your case study), a practical exercise (draft a 3‑step email nurture for a new patient), and a cultural chat with members of the product and CS squads.Closing note If you’ve spent years fine‑tuning welcome emails and are ready to own a piece of the revenue engine that directly helps people stay healthier, we’d love to meet you. Aurora HealthTech is growing, but we remain lean; every person on the team moves the needle, and your work will be visible to the CEO, the board, and, most importantly, to the patients who rely on our platform. We’re hiring for Shelbyville, Tennessee – but the role is remote, so you can be anywhere you feel most productive.If you love blend of data, creativity, and a genuine mission to improve health outcomes,. Apply tot his job